Why Everybody Is Talking About Phd Research Proposal Writing Service...The Simple Truth Revealed

Why Everybody Is Talking About Phd Research Proposal Writing Service...The Simple Truth Revealed Should you need ideas for PHd research proposal writing, here are a few tips. You are going to want to look at the particular guidelines of each department where you plan to apply. Our professional writing team can fulfill your guidelines and supply you with an original research proposal. Make sure extensive proofing is part of your plan. An amazing research proposal writing service works to fulfill your research proposal wants and demandsUse our research proposal assist and get your proposal. So it is necessary to communicate so as to compose a paper that's original as if written by you. Even should you need to purchase research paper done in 6 hours, you can trust us. A research proposal is among the many kinds of academic writing. A research proposal is designed to convince others that you get a worthwhile research project and you have the competence and the workplan to complete it. It is generally made to acquire sponsorship for that research work. Research proposal writing requires a scientific strategy and wide degree of wisdom and skill. You will surely should refer to the literature on research procedures. It is essential that you show your research is needed. Our researchers are almost always prepared to help you. Research students gain from training. Furthermore, the PhD proposal makes it possible to sell your main instructor on your preferred research topic. An MPhil research proposal ought to be 500 words long as a PhD proposal ought to be 800 words long. Writing a PhD research proposal might be a challenge. If you believe writing research proposal for PhD in finance is an incredibly elaborate undertaking then you're not mistaken. Writing a proposal letter is much more prevalent than you believe. Essay Writing PK gives you top-notch, customized thesis writing services. The same is relevant for top essay writers. Phd Research Proposal Writing Service at a Glance In case you have any questions regarding the application procedure or funding, please get in contact with us. Nevertheless, at the phase of application it's an important document that aids evaluators produce their decision in regard to your application. The procedure for ordering our services has been made simple by using simple actions that are simple to follow along with. If you would like to acquire high high quality research and thesis papers in time and for a sensible price, you should probably try out using EssaySupply.com. Our customized paper writing service delivers all kinds of custom writings for students. If you would like to understand what things to put in your proposal proquest order a duplicate of my dissertation or the way to best write or format it, you must look the proposal from the customer's point of view. The proposal should incorporate the critical points regarding the research like research questions, cost and time needed for research, the advantages of research and earlier research on precisely the same topic. The thing about the PhD research proposal is that you need to encapsulate everything which you need to do, communicate in a concise way what you would like to do, the resources it will require, and finally you've got to convince the reader of the viability and necessity of the undertaking. In the Internet of course, you can get all sorts of proposal you desire. The proposal will also check at the number theory of money and the way that it is related to hyperinflation. It should have sufficient information to convince your readers that you have an important research idea, that you have a good grasp of the relevant literature and the major issues, and that your methodology is sound. A research proposal is a sort of job that's not just challenging but also demands a greater degree of analytical efficiency and robust command. If you are searching for top essay writing companies, try out the mentioned above. In fine, make certain that your proposal comprises the expected outcomes in a suitable method. Proofreading helps to be sure that the content of your proposal is absolutely free from mistakes.

Battle Of Gettysburg Gettysburg Of The American Civil War

ShaJuan Ervin Dr.Seamen MIS 303-01 2/24/16 Battle of Gettysburg Day 3 The Battle of Gettysburg is widely known as the largest battle of the American Civil War. This crucial battle occurred over three days, July 1st to July 3, 1863 surrounding the town of Gettysburg. In this battle, General Robert E. Lee tactfully awaited the forces of General Meade’s Union. On July 1st the Confederates were exploited by the Union resulting in a loss. The following day, the Confederates gained ground by conducting an assault on Union’s left flank. These concurring events would lead to July 3rd which resulted in bloody massacre of the Confederate’s and a tragic loss. The Battle of Gettysburg Day 3 is a demonstration of the importance of decision making,†¦show more content†¦The attack would consist of a massive cannonade â€Å"aimed at suppressing Union artillery and hammering Union infantry at the intended point of attack.† However, the Union assaulted Longstreet before dawn creating disruption in Lee’s plan. This produced a stalemate allowing Meade to focus on Cemetery Ridge. Later in the afternoon, the Confederate continued to use massive artillery power, but the Union was not threatened. They soon expended their ammunition after an attack across the open field. General Robert E. Lee’s poor decision making can be examined from different angles. His hasty assumptions led to the exploitation of their offense. He assumed that the Union’s defense would be weakened due to previous battle engagement. He weakened their capabilities, and armed support. According to sources â€Å"The plan was anchored in the premise that Union generals would not command well and Union troops would not fight well.† His close mindedness disabled him to assess the entirety of the situation. His initiative to win and quickly diminish the Union influenced his decision making. Physiologist reported that Lee’s decision making resulted from â€Å"Napoleonic thinking: Napoleonic thinking: to gain and exploit, by fast maneuver and concentration, an advantage at a critical time and place despite lacking favorable terms overall.† He swiftly continued with a process that logistically could not be supported. He failed to lessen the risks.

Red Bull Environmental Scan free essay sample

In the case of Red Bull and their annual sales of â€Å"4,204 billion cans and average annual growth of 7. 6%† (Red Bull USA, 2012), it can be argued that the company has acquired an almost absolute advantage. Red Bull has created competitive strategies for its segment of the industry and continues to dominate most of their competition. The company prides itself on their ability to entice consumers on the singularity of its merchandise, brand recognition, competitive price offers, and convenience on domestic and international levels. Armstrong and Kotler define environmental/situational influences as â€Å"all those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior† (Armstrong Kotler, 2011). Red Bull understands the pertinence of these factors in the decision-making process and therefore, engineers its marketing and sales strategies in accordance. In order to deliver value to the company and its shareholders, Red Bull’s environmental scan considers factors such as stakeholder analysis, the energy drink industry/market, competitor analysis, demographic variables, psychographic variables, and economic trends. In regard to stakeholders, Red Bull utilizes the P. E. S. T (Political, Economic, Social, and Technological) model of analysis. In regard to Political Stakeholders, the company is subject to the mandates of both domestic and international institutions and the international, domestic, and federal governments and environments in which the company operates. In regard to Economic Stakeholders, Red Bull is also influenced by its customers (which include but are not limited to corporate, grocery stores, and general public), vendors, transportation services, banks, and competitors such as Monster Energy, Rock Star etc. In considering Social Stakeholders, the company is influenced by employees/team members, potential employees, community and environmental leaders, unions, joint ventures, and alliances and any other similar groups that exert some influence on their operations. In regard to Technological Stakeholders, this includes Red Bull’s Board of Directors, Shareholders, potential investors, and market participants. In order for Red Bull to maintain their absolute advantage in the industry, the company prioritizes its interactions with these various stakeholders and strives to maintain a positive relationship with these entities as they have the ability to not only affect their activities but also to curtail them. According to Bateman and Snell, â€Å"developments outside the organization can have a profound effect on the way managers and their companies operate† (Bateman Snell). The energy drink industry is an interesting one because in comparison to other beverage industries it could be categorized as fledging. However, this particular segment of the market generates billions of dollars annually. It is also an industry that continues to experience significant growth. Our research indicates that there are â€Å"more than 300 varieties of energy drinks representing more than 200 brands in the United States alone (Energyfiend 2009). Although one would imagine that this should be cause for consternation, Red Bull’s market share accounts for 42% of the entire industry (Red Bull USA, 2012). Current market projections indicate the continued growth and profitability of the industry. Demographic data offers pertinent information of one’s target market. By reviewing this, the company can determine the behavior of its target market and can (to an extent) predict what their response to its products will be. Via effective analysis of consumer behavior and trend analysis, organizations can project and predict the behavior and patterns of their target audience. The practice of consumer behavior permits business entities to strategically position their products and services within a market. As such, demographics, psychographic, geographic, and behavioral segmentation play an integral component in predicting consumer behavior and spending patterns. In the case of Red Bull, â€Å"†¦the majority of energy drinks are targeted at teenagers and young adults 18 to 34 year olds due to this generation’s on-the-go lifestyle and receptiveness to advertisements for these types of products† (Lal 2007). The analysis of demographic variables is invaluable in strategic planning and the formulation of a viable marketing plan. Psychographic variables consist of the analysis of particular variables pertaining to an organization’s target market or audience. Utilizing variables pertaining to spending habits, preferences, social class, level of education, and lifestyle, Red Bull can better direct their goods and services to particular subsets of the market. In fact, Red Bull’s existence and performance in the market can be attributed to psychographic variables. The company’s success could be attributed to their ability to fulfill the â€Å"behavioral needs, attitudes and†¦ customers consumption patterns† (Perreault, Cannon, McCarty 98). Red Bull considers psychographic variables pertaining to lifestyle- i. e health conscious, athletic, consumer preferences, etc. Via psychographic segmentation, Red Bull has capitalized on brand recognition and product differentiation- a strategy that has contributed immensely to the company’s success. Red Bull has become synonymous with high quality beverages, fastidious manufacturing processes, sourcing, and price. The adherence to brand recognition reflects the importance of iconography. Brand image is all that a customer can possibly associate with a particular product or corporate identity† (Using Perceptual Maps in Marketing, 2012). According to Armstrong and Kotler, â€Å"consumer behavior occurs within four broad categories or types of situations: the communications situation, the purchase situation, the usage situation, and the disposition situation (Armstrong Kotler, 2011). Fundamentally, these variables represent significant nuances of Red Bull’s target audience. Red Bull’s continued absolute advantage in the market needs to place added emphasis on their capabilities, service delivery, logistics, convenience, authenticity, and customer satisfaction. An environmental scan allows companies to adapt to the vicissitudes of the market because it is one of the way’s by which the company can determine patronage, maintain customer loyalty, and attract potential customers. In addressing these shortcomings and vulnerabilities, Red Bull can maintain their market share, remain a competitive force in the industry, and ensure their continued success in the beverage industry.

Sons and Lovers Narrative Essay Example

Sons and Lovers Narrative Paper The appeal of the novel hinges primarily on its narrative structure, Discuss the extent to which you agree with this statement. Narrative structure of a novel is primarily responsible for appeal of novel for reader. Essentially narrative structure encompasses the themes and the plot of the story. Prose writers feel strongly about issues that they want to sensitizes the reader to. However appeal of a novel requires use of narrative techniques not only structure such as style, setting and characterization. In D. H Lawrence novel, Sons and Lovers, his semi auto- biographic work, he bring across to readers his negative feeling towards his father and his feeling towards his over bearing mother. Lawrence narrative is designed for readers to interpret characters and events and draw own conclusions based on how he presents them. Lawrence characters plays a major role in bringing across his different perspective of themes to readers. As said by Haircut (2012), the main force of D. H. Lawrence novels is always located in characters. Lawrence uses narrative structure to portray to readers effectively background and circumstances which Paul grew up in whilst at same time alluding to themes of novel. Lawrence decides to break up the novel into two parts in order for the reader to understand the environment in which Paul grows up in. The first part effectively brings across to us a dysfunctional family with an array of problems including an overbearing mother, a deadbeat father and also creation of strong matriarchal influence on the children. We will write a custom essay sample on Sons and Lovers Narrative specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sons and Lovers Narrative specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sons and Lovers Narrative specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second part wows us Paul as a young adult and the challenges he faces. The main issue presents to reader the detrimental effect of Gertrude smothering ways, have in preventing Paul from forming long lasting relationships with Marina and Clara. Lawrence narrative structure pivots characterization of characters as an essential part of readers interpretation of the themes in the novel. Two themes presented to readers in the novel are masculinity and social class structure. In my interpretation of the novel Lawrence allows to juxtapose different prospects of what a man is. Mrs.. Morel idea of what a man is or rather her viewpoint of masculinity stems from her father of being able to provide for family, intellectual and well mannered. Mr.. Morel on the other hand provides us with a different viewpoint of masculinity of simplicity, great physical presence, natural warmth and lack of education. Additionally the disunity that arises between Gertrude and Walter must be seen as a union doomed to fail because of differences in social class. The incompatibility and separation of their viewpoint of Gertrude and Walter is best shown by this nine said by Gertrude, The estrangement between them caused him knowingly or unknowingly grossly to offend her where he would have not have done. Lawrence effectively displays a viewpoint that people of different classes are unable to coexist. Lawrence narrative technique may not be explicit In saying openly his feeling as plot unfolds however his style is effective in creating appeal and intrigue for the reader. The plot unfold with great detail placed also on explanation of setting particularly the Burrows. The use of setting by Lawrence to allow readers to be able to clearly identify environment and what social class of society, the people of Burrows represent. Lawrence style in terms of language of characters in the play emphasize difference in society with elite speaking with fluency and using proper English whilst most denizens of mining town speaking rough and dialectal variation. Novels require prose writes to use more than narrative structure to create appeal for readers. Writers must use narrative techniques to express and bring across their viewpoint, their narrative structure.

Compare and Contrast Horror Films essays

Compare and Contrast Horror Films essays Today scary movies have many things in common including events, settings, and the characters. Of course there are just as many differences used to keep the audience interested. The scary movies I am using in this essay are Scream and Urban Legends these two movies have many similarities, but they also have characteristics that make them unique. Scream and Urban Legends have similar introductions. In both of the movies a young girl is murdered within the first five minutes. This sets the mood of the rest of the movie. The audience gets a taste of the thrills and excitement to come and then the pace shows to establish the main characters and theme of each story. Although a girl is killed right away in each movie their relationships to the main theme differ. In Urban Legends, the first girl murdered, Michelle, is directly related to the killer. The killer wanted revenge on Michelle and that is why she was the first killed. However in Scream, the first girl killed, Casey didnt have anything to do with the motive of the killers. If one pays close attention it is state that the killer dated Casey and that she dumped him for Steve, who was murdered at the same time Casey was. I made the assumption that this was an act of revenge and was used to get attention. The movies have similar settings also. Both take place on a campus, Urban Legends on a college campus and Scream on a high school campus. Large parts of the movies also take place at parties held at the homes of one of the main characters. Near the beginning of each movie we are notified of an anniversary. In Urban Legends it is the twenty-fifth anniversary of the Stanley Hall massacre. One night a murdered knocked on every door on one floor killed everyone who answered then killed himself. In Scream it is the one year anniversary of Sidneys, the main characters, mothers death. Her mother raped and murdered. Sidney testified to send a man to prison, bu...

Megalania - Facts and Figures

Megalania - Facts and Figures Name: Megalania (Greek for giant roamer); pronounced MEG-ah-LANE-ee-ah Habitat: Plains of Australia Historical Epoch: Pleistocene-Modern (2 million-40,000 years ago) Size and Weight: Up to 25 feet long and 2 tons Diet: Meat Distinguishing Characteristics: Large size; powerful jaws; splayed legs About Megalania Aside from crocodiles, very few prehistoric reptiles after the age of dinosaurs achieved enormous sizesone notable exception being Megalania, also known as the Giant Monitor Lizard. Depending on whose reconstruction you believe, Megalania measured anywhere from 12 to 25 feet from head to tail and weighed in the neighborhood of 500 to 4,000 poundsa wide discrepancy, to be sure, but one that would still put it in a heftier weight class than the largest lizard alive today, the Komodo Dragon (a relative lightweight at only 150 pounds). Even though it was discovered in southern Australia, Megalania was described by the famous English naturalist Richard Owen, who in 1859 also created its genus and species name (Megalania prisca, Greek for great ancient roamer). However, modern paleontologists believe that the Giant Monitor Lizard should properly be classified under the same genus umbrella as modern monitor lizards, Varanus. The result is that professionals refer to this giant lizard as Varanus priscus, leaving it to the public to wield the nickname Megalania. Paleontologists speculate that Megalania was the apex predator of Pleistocene Australia, feasting at leisure on mammalian megafauna like Diprotodon (better known as the Giant Wombat) and Procoptodon (the Giant Short-Faced Kangaroo). The Giant Monitor Lizard would have been relatively immune from predation itself unless it happened to spar with two other predators that shared its late Pleistocene territory: Thylacoleo, the Marsupial Lion, or the Quinkana, a 10-foot-long, 500-pound crocodile. (Given its splay-legged posture, it seems unlikely that Megalania could have outrun more fleet-footed mammalian predators, especially if these furry assassins decided to gang up for the hunt.) One interesting fact about Megalania is that its the largest identified lizard ever to have lived on our planet. If that makes you do a double-take, remember that Megalania technically belongs to the order Squamata, placing it on an entirely different branch of evolution than plus-sized prehistoric reptiles like dinosaurs, archosaurs, and therapsids. Today, Squamata is represented by close to 10,000 species of lizards and snakes, including Megalanias modern descendants, the monitor lizards. Megalania is one of the few giant Pleistocene animals the demise of which cant be traced directly to early humans; the Giant Monitor Lizard was probably doomed to extinction by the disappearance of the gentle, herbivorous, oversized mammals that early Australians preferred to hunt instead. (The first human settlers arrived on Australia about 50,000 years ago.) Since Australia is such a huge and uncharted landmass, there are some people who believe that Megalania still lurks in the interior of the continent, but there isnt a shred of evidence to support this view!

Business case Essay Example | Topics and Well Written Essays - 1750 words

Business case - Essay Example By ensuring that blind people are able to transact with the bank just like the other people, the bank will bridge the gap in between people who are physically impaired and the ones’ that are not. Consequently, it will enable the bank to broaden its customer base and improve its profitability. The purpose of this activity is to act ethically responsible and allow equal opportunities to the physically challenged people (ProTrain). It will help to bring such people into the mainstream of the population in terms of business transactions. Hence, it will be a source of business of the bank. Furthermore, it will help such people to avail the facilities of the bank to their own advantage. Since, there is a strong need in the market to cater to the blind customers the bank has decided to introduce a new system which will ease the process of banking for the blind people. Thus, it will ensure that both the people and the bank have mutual benefits. Previously the bank did not employ any special routines to cater to the blind people. The need was felt to facilitate these people and give them an opportunity to run their own accounts, manage their own funds and monitor their accounts’ progress by personally checking their bank statements and other details. Thus, a need arose for a special procedure that will be able to fulfill the needs of the blind customers. As a result the bank has decided to implement a system whereby all correspondence to the blind customers, i.e. their bank statements, terms and conditions statements, applications etc will be used using Braille. In the current business scenario blind people are not offered a self reliant solution for their banking needs. In order to conduct business they are usually assisted by someone and have to be explained whatever is being given to them. Therefore, without assistance it is impossible for the blind

Economy of Greece Essay Example | Topics and Well Written Essays - 3000 words

Economy of Greece - Essay Example p that occurred during the period, Greece had to witness a much sluggish economic growth, burdened with increased unemployment and worsening debt scenario (Levy Economics Institute of Bard College, 2014). Emphasizing this particular notion, the essay intends to elaborate and analyze the soundness as well as the sustainability of financial markets of Greece and the efficiency of its financial institutions with regard to interest rate policies, lending and borrowing that helped the economy regain its pace of growth. It is worth mentioning that transformation of national GDP rates mainly occur due to the variations observed in import as well as export ratings and change in other buisness policies. Similarly, prior to the year 2008, the weak economic condtions of Greece imposed strong negative impacts on the overall performance in the fiancial markets that were pertinent within the nation for several years. It will be vital to mention in this regard that the prime intent of designing effective economic policies is to achieve sustainable growth with respect to the performances of the nation’s financial markets. Irrespective of these qualities, sustsinability in the financial market of the country was affected much strongly due to limitations in its transparency when documenting financial disclosures. To be noted in this context, to gain the membership of Eurozone, Greece government was accused to have falsified its total deficit figures in the year 2000. This eventually imposed negative imp acts on the soundness along with the sustainability of its financial markets during reccession, as members states seemed reluctant and rather offended to the issue. Moreover, the situation also made Greece government to roll over debt in 2009, which certainly produced a contagion to other eurozone economies, such as Portugal, Spain and Italy (Levy Economics Institute of Bard College, 2014). The below diagrammatical representation depicts Eurozone’s real GDP per capita rate of

Union Membership Essay Example for Free

Union Membership Essay With great attention being placed on medication safety and reduction of healthcare costs, involvement of information technology in health care is increasing (Kuperman Gibson, 2003). Examples of this so-called patient care information systems are order entry systems, medical records systems, radiology information systems and patient information systems with Computerized Provider Order Entry, or Computer Physician Order Entry, (CPOE) receiving valuable attention (Ash, Berg, Coiera, 2004). Thus, this paper will be focused on CPOE as an emerging health care technology. CPOE, as defined by (Campbvell et al. , 2006), is: †¦the process by which physicians or their surrogates (but not intermediaries) directly enter medical orders into a computer application (p. 547). With this transformation from handwriting orders into encoding them into the computer, CPOE is seen as an important platform for the enhancement of health care delivery (Gibson Kuperman, 2003). Gibson and Kuperman (2003) have noted the positive outcomes of CPOE in the following areas: a) preventive care measures; b) compliance with drug monitoring; c) laboratory test ordering; d) radiologic test ordering; e) medication error reduction; f) decrease length of hospital stay; g) time-saving communication with the healthcare team; h) standardization of practice; i) clinical decision support; and, j) storage of data for management, quality, and research monitoring. Thus, CPOE is seen as the ticket for the avoidance of underuse, misuse, and overuse of health care (Gibson Kuperman, 2003) with endorsements from the Leapfrog Group as being an important leap for health care quality (Gibson Kuperman, 2003). Yet, as in any other technology, the complexity, advanced features, and high demands of CPOE can lead to consequences that are unintentional (Campbell et al. , 2006). Though CPOE also bears positive and beneficial UC’s, the alarming negative consequences which affects the healthcare, especially that of nursing services, will be the focus of this study with the aim of presenting the adverse UC’s of using such an emerging health care technology. CPOE: NOT ALL GOOD Campbell and colleagues (2006) conducted a study that pointed out to 9 different unintended consequences of CPOE to healthcare. In decreasing frequency, these UC’s are: a) more/new work for clinicians; b) workflow issues; c) never ending system demands; d) paper persistence; e) changes in communication patterns and practices; f) negative emotions; g) new kinds of errors; h) changes in the power structure; and i) overdependence on technology (p. 549). (See table 1). Among these UC’s, others affect the medical professionals or the healthcare organizations only while some encompasses its effect on nursing services. Since this paper is focused on the UC’s that affect the clinical nursing care, focus is given on the following UC’s of CPOE: a) workflow issues; and, b) changes in communication patterns and practices. Workflow Issues Clinical workflows are complex thereby necessitating dynamism (Campbell et al. 2006). With traditional health care workflows, steps are more adaptable and include a variety of checks and balances, interventions and exceptions (Campbell et al. , 2006). These consist of several concurrent and asynchronous steps that could adjust, cease, or intervene in the processing of medical orders (Campbell et al. , 2006). CPOE, as evidenced by the study of Campbell et al. , (2006), abolish these multiple interdependent steps resulting in lesser procedure reviews and greater potential hardships. CPOE has clinical ordering processes that follow predictable steps where the doctor encodes and order, the system delivers it to the rightful destination, the order is processed, and the request is acted upon (Campbell et al. , 2006). But then, this rigid adaptation of hospital procedures is different from what occurs in the real setting (Campbell et al. , 2006). In actual practice, simultaneous actions on wide dimensions like assessing patients, carrying out orders, and responding to emergencies, require flexibility by healthcare providers especially that of nurses (Ash, Berg, Coiera, 2004). As Campbell et al. (2006) note, nurses are with good experiences are able to blend orders as necessary. Ash, Berg, and Coiera (2004) agrees to this by stating that in everyday health care work, experienced nurses are more often knowledgeable about medications than many other junior physicians who populate the ward. With the strict implementation of rules by CPOE, this flexibility of nurses especially in areas of emergency care and â€Å"stat† actions are disregarded and are not permitted (Campbell et al. , 2006). This is in favor of quality and management control, but has great risks for health care provision (Campbell et al. , 2006). This shows CPOE’s failure to support individual role players and work-shifting in the health care area that may lead to ineffective work activity synchronizations (Capmbell et al. , 2006). As such, this lack of support for the highly flexible and fluid ways of real life clinical workflow is burdensome for medical and nursing professionals (Ash, Berg, Coiera, 2004). Changes in Communication Patterns and Practices Health care professionals are connected by sharing professional opinions and needs through noting progress and conducting referrals (Ash, Berg, Coiera, 2004). CPOE alters this traditional pattern by replacing previously interpersonal conversations regarding provision of care with a computer system that creates problems in the clinical care work (Campbell et al. , 2006). By communicating only through the computer, physicians are provided with an â€Å"illusion of communication† by believing that entry of an order into the system guarantees that proper people will receive it and take appropriate actions (Campbell et al. , 2006). This places the blame on nurses for non-carrying out of orders as they are expected to have performed it (Campbell et al. , 2006). But with a fast-paced work in wards and special areas, nurses are more often on bedside care rather than facing the computer resulting in delayed notification of new orders, or worse non-information at all (Campbell et al. , 2006). Also, the time that elapsed from the physician seeing the patient and encoding the order may take precious moments that may consist of changes in the status of the patient’s condition (Campbell et al. , 2006). This results in untimely orders received by nurses, who are the implementers of such encoded orders. Communication also involves more than transferring information. More importantly, it is about evaluating the person’s reception and understanding of the situation and the willingness to intervene on that information through feedbacks (Ash, Berg, Coiera, 2004). With face-to-face conversations by doctors and nurses, timely feedbacks are given by each resulting to more appropriate interventions (Campbell et al. , 2006). With CPOE, the lessened feedback leads to orders missed, diagnostic tests delayed, and medications not given at all because timely feedbacks have not been exchanged (Ash, Berg, Coiera, 2004). This disregard for interpersonal communications by CPOE can be troublesome for the clinical work. With a reduction in face-to-face communications, errors due to miscommunications, delayed actions, and fewer team-wide discussions may result (Campbell et al. , 2006). CONCLUSION With the complexity and imperfections of human operations, even emerging technologies with good intentions are expected to have, in one way or the other, unintended consequences. In the light of CPOE’s, though intentions are directed towards improving safety and quality of health care, some effects result as this new technology is embraced by healthcare practice that has long survived without the use of such. As it affects aspects of healthcare, nurses, who implement most of the orders entered by doctors through CPOE’s, are also affected. As CPOE disrupts the conventional health care workflow, it also changes the flexible roles of nurses and care providers in terms of clinical work and responsibilities. In the light of CPOE changing interpersonal communication practices, the traditional face-to-face interactions are lessened thereby leading to poor coordination among nurses and physicians and other ancillary care providers. Thus, with the promise benefits of CPOE, a clear review of the already known and possible unintended consequences to health and nursing care must be made if CPOE is to be imposed in health settings. By doing so, preparations for these effects may be made leading to a more enjoyment of CPOE good effects rather than suffering from its adverse unintended consequences. References Ash, J. S. , Berg, M. , Coiera, E. (2004). Some unintended consequences of information technology in health care: The nature of patient care information system-related errors. Journal of the American Medical Infromatics Association, 11, 104-112. Campbell, E. M. , Sittig, D. F. , Ash, J. S. , Guappone, K. P. , Dykstra, R. H. (2006). Types of unintended consequences related to Computerized Provider Order Entry. Journal of the American Medical Infromatics Association, 13 (5), 547-556. Coyne, C. J. (2008). Unintended consequences. In: Fortier, J. (Ed. ), Key concepts in free markets: Executive summaries in the History and theory of free market economics, 115-138. Vancouver, BC: The Fraser Institute. Kuperman, G. J. Gibson, R. F. (2003). Computer physician order entry: Benefits, costs, and issues. Annals of Internal Medicine, 139, 31-39. Merton K. (1936). The unanticipated consequences of purposive social action. American Sociological Review, 1, 894-904. MSN Encarta (2008). Side effect. Retrieved October 23, 2008, from http://encarta. msn. com/dictionary_/side%2520effects. html Spratto, G. R. Woods, A. L. (2008). PDR Nurse’s Drug Handbook, vii-xvii. United States: Thomson Delmar Learning.

Why is Beowulf considered a hero? :: Epic of Beowulf Essay

Why is Beowulf considered a hero? Many epics have been written and forgotten. Yet, the epic of Beowulf has stayed as one of the premiere examples of a heroic epic. This brings an inevitable question to mind. Why is Beowulf considered a hero? In the beginning of the story, a mythical monster named Grendel who is attacking King Hrothgar’s mead hall Herot. When Beowulf hears of this tragedy, he volunteers to go and fight the mythical beast. The author wrote, â€Å"So Beowulf chose the mightiest men he could find the bravest and the best of the Geats, fourteen In all.† Once Beowulf arrives, he is given a feast and then decides to stay in Herot overnight to confront Grendel. Grendel then arrives and kills one of the Geats before Beowulf can get into the battle. Beowulf then goes hand-to-hand against Grendel and ends up tearing off Grendel’s shoulder. Grendel then retreats to his lair to die. This is only a mere example of why Beowulf is a hero. After Beowulf tears off Grendel’s arm, he hangs it from the rafters of Herot. Grendel’s irate mother attacks Herot and takes her son’s arm and retreats back to her lair. Beowulf is called upon again to defeat this monster. Beowulf puts on his armour and takes the sword Hrunting and descends into the monster’s lair. Grendel’s mother quickly grabs Beowulf and takes him to the battle arena. Once there, Beowulf fights and finds his sword cannot pierce the monster’s hide. So once again, Beowulf throws his sword aside and fights hand-to-hand. Yet, he could not defeat her with his hands alone. Then Beowulf sees, â€Å"hanging on the wall, a heavy, Sword, hammered by giants, strong And blessed with their magic, the best of all weapons.† Taking the sword and holding it high above his head he strikes the monster in the neck cutting deep into the skin, breaking bones and all. Thus ending his second heroic battle with a mythical beast and proving that he is indeed worthy of praise. Yet, this is not the greatest of his deeds. Then 50 years later an event occurs that undoubtedly classifies Beowulf as a hero. A dragon attacks Beowulf’s kingdom and his terrorizing his people. Rather than send warriors to fight the dragon, Beowulf goes himself to fight the dragon. Taking sword and shield he engages the beast in combat. However, Beowulf runs into complications with this beast, â€Å"the iron Shield, and for a time it held, protected Beowulf as he’d planned; then it began to melt. Why is Beowulf considered a hero? :: Epic of Beowulf Essay Why is Beowulf considered a hero? Many epics have been written and forgotten. Yet, the epic of Beowulf has stayed as one of the premiere examples of a heroic epic. This brings an inevitable question to mind. Why is Beowulf considered a hero? In the beginning of the story, a mythical monster named Grendel who is attacking King Hrothgar’s mead hall Herot. When Beowulf hears of this tragedy, he volunteers to go and fight the mythical beast. The author wrote, â€Å"So Beowulf chose the mightiest men he could find the bravest and the best of the Geats, fourteen In all.† Once Beowulf arrives, he is given a feast and then decides to stay in Herot overnight to confront Grendel. Grendel then arrives and kills one of the Geats before Beowulf can get into the battle. Beowulf then goes hand-to-hand against Grendel and ends up tearing off Grendel’s shoulder. Grendel then retreats to his lair to die. This is only a mere example of why Beowulf is a hero. After Beowulf tears off Grendel’s arm, he hangs it from the rafters of Herot. Grendel’s irate mother attacks Herot and takes her son’s arm and retreats back to her lair. Beowulf is called upon again to defeat this monster. Beowulf puts on his armour and takes the sword Hrunting and descends into the monster’s lair. Grendel’s mother quickly grabs Beowulf and takes him to the battle arena. Once there, Beowulf fights and finds his sword cannot pierce the monster’s hide. So once again, Beowulf throws his sword aside and fights hand-to-hand. Yet, he could not defeat her with his hands alone. Then Beowulf sees, â€Å"hanging on the wall, a heavy, Sword, hammered by giants, strong And blessed with their magic, the best of all weapons.† Taking the sword and holding it high above his head he strikes the monster in the neck cutting deep into the skin, breaking bones and all. Thus ending his second heroic battle with a mythical beast and proving that he is indeed worthy of praise. Yet, this is not the greatest of his deeds. Then 50 years later an event occurs that undoubtedly classifies Beowulf as a hero. A dragon attacks Beowulf’s kingdom and his terrorizing his people. Rather than send warriors to fight the dragon, Beowulf goes himself to fight the dragon. Taking sword and shield he engages the beast in combat. However, Beowulf runs into complications with this beast, â€Å"the iron Shield, and for a time it held, protected Beowulf as he’d planned; then it began to melt.

Err for Level 2 Childcare

Task A AII * to research employment laws on goggle * to contact a law firm * To visit business link online and to search for employment laws. Aii a) * Time off & holidays * pay * working hours b) * Employment rights * Health & safety * Discrimination & equalities Aiii, employment laws exist to provide protection for the employee and for the employer. Task B Bi, The terms and conditions of my employment are: the date in which I commenced my employment. My job title, this explains what my title is and has a brief description of what my roles will be.My place of work, this explains where my main place of work will be and that I may be needed in other branches. It also explains that I will be given a months notice if my place of work changes. My salary, this explains what my hourly rate will be and how it will be paid into my account. It also states that my salary will be reviewed each year and that I will be notified in writing if there is any change to my pay. My hours of work, this ex plain what my hours of work will be and what I am required to work each week.This also tells me when my hours are i. e. times and days. It also states that I am required to work additional hour’s holiday & holiday pay. This gives a brief explanation of when the holiday year begins and ends. When holiday can and cannot be taken. It also states that on the termination of my employment during a holiday year I will be entitled to holiday pay in lieu if it is outstanding. Trial periods/notice. This explains when my trial is and for how long and that it will be reviewed at the end of the trial period.It also explains that the company can extend the trial period and can dismiss you is they feel you are not capable of doing your job. They will give one weeks notice within the trial period of dismissal or extension of the trial. During the trial period or extension of this employees are not entitled to holiday. sickness and unavoidable absence, this section explains that if you are un able to attend work for any reason and it has not been authorised by the company you need to contact your line manager by a certain time and you must speak with them as you cannot leave a message.If you are unable to attend work for more that 7 days which includes weekends then you must provide a medical certificate, after the 8th day of sickness a medical note must be provided to the company on a weekly basis. Sick pay. this section explains that if you are absent from work due to sickness or injury that you will not be entitled to sick pay unless you have paid national insurance then statutory sick pay is entitled. It is also saying that if you qualify for statutory sick pay that this will be paid in accordance with the provisions of the social security contributions and benefits act 1992. pensions.This gives a brief explanation that there is no pension’s scheme applicable. Termination of employment, in this section it is briefly explaining that the period of notice will be given to me in writing. The period of notice will change depending on how long I have been working for the company. It is also explaining that if I wish to terminate my contract that it must be in writing and that the minimum notice period is a month, which does not include holidays. Company policies and procedures, this section explains that I will comply with the companies policies and procedures and those copies have been made available. raining, this section explains that all employees are expected to train to the level of their job role, and need to hold several certificates within the first 6 months of employment. confidentiality, in this section it explains that I shall not during or after my employment disclose any information about the company or its clients. Deductions from salary, this explains that the company reserves the right to reclaim monies from overpayment, holiday pay, or costs incurred for failure to attend training. It states that this will be deducted from sa lary payments or if the employee has left will be asked for payments in cheque or cash. hanges to your terms or employment, this explains that the company reserves the right to make any changes to the terms and conditions of employment and that no less that one months notice will be given of any changes. Grievance procedure, this explains that if I have a grievance relating to my employment that I should raise this is writing in accordance to the grievance procedure. disiplinary & dismissal procedures. This explains that any disciplinary action relating to employment or dismissal procedure will be handled in accordance with the correct procedure.Bii, the information which needs to be shown on my pay slip is: * the companies name, * The department or branch that I work in. * the payment method * payment period * the description i. e. basic pay * the amount of hours * the hourly rate * the amount I have been paid * the amount of tax that I have paid for that week/month * the amount of national insurance I have paid for that week/month * the total gross pay TD * gross for tax TD * tax paid TD * Earnings for national insurance to date * national insurance to date the earnings for that week/month for national insurance * the gross for tax for that week/month * total gross pay for that week/month * National insurance number. * net pay * The week/ month number that it is. * the date * your tax code * your employee number * employee name Biii * change of your name i. e. getting married * Change of address. Biv, stage 1 If an employee has a formal grievance then they should produce this complaint in writing addressed to their supervisor. If their complaint is against their supervisor they should then address it to a manager.A manager will then organise a meeting within 5 working days of the complaint, with the employee to discuss their grievance. The employee has the right to bring with them to the meeting a colleague. The colleague chosen to accompany will be able to take paid time off for this meeting. The employee with the complaint must take all steps to attend this meeting. The company will then respond to the grievance as soon as possible normally within 5 working days of the meeting. If it is not possible to respond within the 5 working days the employee will be notified of the delay and told when the response will be.The employee will then be told in writing of the company’s decision and of the employee’s right to appeal against this. Stage 2 If the employee with the grievance is not satisfied with the company’s decision they can appeal in writing to the manager within 5 working days of the company’s decision. When the employee has received the appeal letter a chairperson will make plans to hear the employee’s grievance at an appeal meeting. The employee may be accompanied by a colleague of their choice as in the perilous meeting. Again the employee must take all steps to attend this appeal meeting.As in step 1 the company will respond as quickly as they can to get the matter resolved. If there is as delay it employee will be informed in writing. In the grievance procedure this is the final stage and the company’s decision will be final and cannot be raised again. Bv The agreed ways of working with my employer in relation to data protection are: I have signed my contract to say that I will not share any information about the company's employees or the clients, and that I am aware of the implications of the data protection act 1998 as it affects my roles and responsibilities within the company.I have been given a copy of the grievance procedure and understand this fully I have also signed in my contract to say that I understand the procedure. I have read through the complaints procedure as it is explaining about conflict management, which I fully understand. By working with my employer I can help to resolve any complaints by following this procedure. I have read the dealing w ith racial harassment policy which outlines discrimination against anyone on the grounds of race, colour, nationality or ethnicity. I have also read through the equality ; diversity policy.By reading through these policies I can help my colleagues deal with any situation, I now also know the correct procedure in dealing with any discrimination situation. I have read through the health and safety policy and fully understand it. By having this knowledge I now know what to do when any health or safety issues arise. I now know how to deal with them and what the correct procedure is in respect of documenting the issue. I have read through the confidentiality policy and fully understand that that the information used on our clients will only be used for their welfare and will not be passed onto anyone else.By having this knowledge I can help to keep our clients information’s confidential. I have read through the whistle blowing policy ~; procedure and understand that it is importan t to raise any issues that are whistle blowing to management so that the issue can be dealt with quickly to ensure the safety of our employees and clients. By having this knowledge I now know the correct procedure to raise any issues or concerns that relates to the company. BVi My role contributes to the overall delivery of the service provided by assisting with planning, preparing and delivering play opportunities within a safe environment.Providing care, collection and delivery of children. Providing drinks and snacks and making sure that hygiene and health and safety procedures are met. Giving first aid when required. Asking the children and inviting them to help with activity planning. Also going to appropriate and relevant training courses to help with any issues. To keep the place of work healthy safe and secure. BVii a) By following best practice within my work role I can set a good example to less experienced employees and to the clients.By showing best practice I can create confidence within the setting to ensure that clients continue to come back to us. b) By not carrying out the requirements of my role I could damage the service that the company provides. If a client were to see me not carrying out the requirements it would leave a bad impression on the company and result to the client leaving. It could also teach less experienced employees that this is acceptable behaviour and they could then follow suit and the quality of the service would be non existent. BViiiMy own work must be influenced by national factors because it is the agreed way of working. The government has set up different national factors to help us to provide a safer and happier learning environment and this should be followed in every workplace. Bix a) OFSTEAD ; Social Services b) Ofsted's role is to make sure that all childcare providers meet the requirements of the EYFS ( early year’s foundation stage). ofsteads also make sure that the childcare providers are protecting c hildren, help children to be healthy safe and enjoy and achieve, make positive contributions and develop key skills. o promote high quality care, learning and development and to reassure parents. Social Services role is to provide advice and emotional support and to arrange care services to help people, this could be parents and children under pressure. people with physical or learning disabilities and people with mental health problems. Task C to be able to work as a play worker I need to train in First Aid, Child Protection, Food & hygiene, Health & safety, Manual Handling. I will also need to complete my N. V. Q level 2 certificates for the children. nd young people's workforce. once I have completed this I would like to continue to work towards my N. V. Q level 3. once I have completed my level 3 I would like to work towards becoming a play leader within my branch. I would also like to work to becoming a classroom assistant and looking for the correct qualifications to do this. I will need to be level 2 certificates for teacher assistants. there is a wide range of different certificates to choose from and I can also work towards level 3. which I would like to do. nce I have gained these qualifications I can then branch out to work with children that have disabilities. I think that this would be something that I would like to do. Task D The issue raised is: are children safe at nursery? the case that I am going to look at is when a three year old girl was attacked at her nursery by a two year old. the little girl was taken to hospital with a suspected broken eye socket. the police were called to investigate the attack but could not proceeded as the child was below the legal criminal age, which is ten in this country. he adults that were supervising the children six of the eight staff was in a separate room drinking tea and chatting. the staff knew that this child had attacked other children before and had left her unattended. the negative points of view in this case are that if the child were to continue to attack children then why the parents weren’t notified. Also why weren’t the children’s parents giving a warning. if this child continued to miss behave why didn't the nursery staff expel the child? why wasn’t the nursery staff there to oversee the children and make sure that they were playing safely? he other points are that they child is only two, therefore is not aware of their actions and how it could hurt someone. I think that with this case there are several other cases that are similar. I think that people within the childcare service need to be fully qualified to deal with children that have bad tempers and are badly behaved. that staff should be watching the children of a young age at all times. I think that people’s opinions are affected once a negative story has been brought to attention. eople are not going to want to put there children into care at this nursery because this could happe n to their children. the fact that the staff was also not doing their jobs properly will bring a negative vibe to the nursery and parents will not want to leave their children in the nurseries care. I think that people are persuaded by negative stories rather than positive. people will be able to remember the negative things rather than the positive which is why doing everything right is good as it sets a positive example of the place of work.

Pepsi branding and marketing strategies defined in history Essay

In 1893 Caleb Bradham experimented on several soft drink concoctions from his drug store at North Carolina. In 1898 the brand name was first introduced as Brad’s drink but later renamed to Pepsi Cola (Ads & history 2007) after the pepsin and cola nuts used in the recipe. Pepsi was first introduced as a fountain drink. It was about 750 microns wide 6 ounces straight sided bottle with paper labels glued to them and a non-descript crown on top. Price was reported to be costing for only a nickel. Advertisement before was done in signage and if you can read the arrow’s text it says: â€Å"look for the trademark† while the bottom label reads, â€Å"healthful and refreshing† (Davidson & FSU 2004). In 1903 Caleb sold about 7,968 gallons using the line â€Å"exhilarating invigorating, aids digestion†. This also started his franchising activity to independent investors to about 24 states. In 1905 the logo was first changed then changed again in 1906. The slogan was also changed to the â€Å"original pure food drink† which gives a boost to sales of 38,605 gallons. In 1908 the company was the first to shift from horse drawn carts to motor vehicles mode of delivery. In 1909 Barney Oldfield endorsed Pepsi as â€Å"a bully drink†¦ refreshing, invigorating, a fine bracer before the race.† In 1920 the theme was changed to â€Å"drink Pepsi cola, it will satisfy you†. In 1934 Pepsi cola replaced the 6 ounce bottle to 12 ounce bottle at the same price which is still a nickel. The shift was brought about by the high depression which demands for low cost products but high value. The 12 ounce bottle previously priced at ten cents was slashed to five cents which made a hit because it was of same value as the competitive colas of 6 ounce bottles. It was then known as the Pepsi legacy followed by skyrocketed sales giving the company a real good break. In 1939 they pioneered the idea of a comic strip form of advertising in the newspapers introduced and named as Pepsi & Pete promoting the product as â€Å"twice as much for a nickel† which deliberately increased consumer awareness in the process. Pepsi cola was remarkably associated nationwide with two policemen that were patterned after the Keystone Kops and became extremely popular. In 1940 their nationwide advertising campaign theme was changed to: â€Å"Pepsi cola hits the spot, 12 full ounces, that’s a lot twice as much for a nickel too! Pepsi cola is the drink for you.† At the same time, they launched the first jingle in the cola world known as â€Å"Nickel, nickel†. The jingle was recorded in fifty five different languages and produced over one million records played coast to coast on radio. It was well adapted by the consumers and those who have heard the jingle. Their jingles appropriately played to the perception and emotional-psychological responses of the consumers for even fifty years later some still remembered. The logo was also changed to a simpler bolder rounded script letters that is really noticeable. Pepsi cola bottles adapted the embossed 12 ounce bottle designed and had the word Pepsi blown and baked into the side of the bottle while the paper labels were replaced as blown labels also. Pepsi cola began to tap the African American niche market and commenced advertising in a Negro newspaper lead by an all black sales team. They also sponsored a nationwide essay contest hiring African Americans professionals in the process. An advertisement specifically aimed for African Americans was modeled by a black mother holding a six packed Pepsi while the son was reaching out to the bottles. In 1941, the crown was changed to red, white, and blue. This was done to support America’s war effort. They wisely set up a Pepsi canteen in Times Square New York. It served to help families’ record messages for overseas armed service personnel. In 1943 the theme twice as much included â€Å"bigger drink, better taste†. In 1947 one of their ad campaigns profiled prominent African Americans using the title â€Å"Leaders in their field†. Using racism as a selling point, their sales shot up dramatically. In 1949 the theme â€Å"why take less when Pepsi’s best† was added. In 1950 the new logo incorporated the bottle cap look. Advertising was done by promoting Pepsi as an experience rather than a bargain. Slogan was changed to â€Å"more bounce to the ounce†. They relied and invested more with advertising that tripled their sales that year. The jingle was then changed to â€Å"have a Pepsi, the light refreshment†. In 1953 Americans became conscious with weight and health that they changed their slogan to â€Å"the light refreshment†. The formula was also changed with a reduced caloric content. In 1954 the slogan â€Å"refreshing without filling† was incorporated to the light refreshment theme. In 1958 Pepsi was known as the kitchen cola as a result of its bargain branch longtime positioning. This time Pepsi targeted the young fashionable consumers. The slogan was changed to â€Å"be sociable, have a Pepsi†. The bottle was then changed to the swirl designed bottle replacing the old straight sided one. Along with it was the introduction of the ballroom dancing. In 1960 the slogan was changed to â€Å"now it’s Pepsi for those who think young†. It defines youth as a psychological state of mind it maintains its appeal for the post war young generation and to all market segments. Some commercials portrayed people going fishing. In 1962 the logo was changed again with serrated bottle caps along with its Pepsi generation ads. In 1963 12 ounce bottles gave way to16 ounce bottles. Pepsi then introduced the 12 ounce Pepsi cans to the military for transport convenience. Their advertising history’s slogan was introduced as â€Å"come alive, you’re in the Pepsi generation† along with their jingle â€Å"come alive† also. Commercials usually portrayed sports and entertainment concept like motorbikes, amusement park and sand sailing. In 1970 Pepsi introduced the first two liter bottles. They were also the first to respond to consumer’s need for light weight recyclable plastic bottles. In 1973 Pepsi changed its logo again. The slogan was also changed to â€Å"join the Pepsi people, feeling free† which is their very own interpretation of one people but with many personalities. In 1975 Pepsi introduced the Pepsi challenge marketing campaign where the results of the blind tasting test between Pepsi cola and its rival Coca cola was made public through television commercials. Participants picked Pepsi as the cola that taste better. As a result Coca cola changed their formula to taste more like Pepsi. The slogan jingle was then â€Å"you’ve got a lot to live, Pepsi got a lot to give†. On that year   the two liter plastishield bottle was introduced. The theme is to promote to live and to give. In 1978 the 12 packed can were introduced to the market. In 1991 Pepsi introduced the first polyethylene terephthalate (PET) along with the changed of its new logo. In 1993 the slogan was changed to â€Å"be young, have fun† modeled by Shaquille O’Neal. In 2001 Britney Spears run her first Pepsi commercial doing her own version of â€Å"The joy of Pepsi†. In 2003 Pepsi cola has a new theme: â€Å"Pepsi it’s the cola.† It portrays popularity in the cola industry that goes from food to fun. Evaluation For decades Pepsi has defined itself as the slogan wizard that can closely associate with the times and changing lifestyle of the consumers. It has first introduced itself as a health drink which was the very reason why it has garnered a big portion of the cola market pie. As it continued to evolve in the market, it has studied its market well, and has well developed themes and slogans or activities that will create consumer awareness. Marketing strategy has always been the challenge of any external environment and how you select your target market, know the needs of your market and penetrate by spending more on advertisements to create consumer awareness. And how Pepsi has penetrated consumers like the Blacks was by spending on advertisements promoting racism to equality and in return enjoyed skyrocketed sales. Tactics will always change along with the evolution of logos, bottle designs, storyboard and jingles. Jingles and music have a very strong psychological effect on the minds of the consumers. It will always be remembered even if fifty years later. Jingles tune and lyrics stays more in the minds of the consumers longer than plain ads signage, commercials, and slogans. As we have noted Pepsi has been very sensitive with what is happening to its world politically and with the needs of its consumers as portrayed by their continuous changed of slogans and jingles. Pepsi has always been portrayed to be part of the life of their target markets. It was never separated in commercials as plain features of the product but rather as something that consumers can greatly identify with themselves. Marketing was a silent warfare among leading competitors. What Pepsi did was to concentrate on specific untapped niche markets and evolved its theme to be able to maintain consumer database. Pepsi had always been keen to combine on product, price, market, and promotion sometimes as far as demographics and selection which always resulted to a captivated market. Pepsi realized that it should focus and play on product innovation and advertising first to promote the brand and not the reverse. Their strong image was the result of directed marketing mix variables. The slogans were always guided by the concept of people and health as it was presented as a health drink in the first stages of its life. When Pepsi developed its campaign Pepsi generation portraying the product as a trendy drink for the young, it has made other cola products looked stodgy. Branding may offer instant product recognition or sort of identification but it was, for always, a result of effective advertising. Pepsi had successfully made the consumers identified themselves with the product by its series of jingles and slogans with just one unchanged brand name but packed with a lot of commercials and ads networking. One thing for sure Pepsi was able to determine its market changing lifestyle, need, and taste and that the product needs to evolve along with the consumer’s trend. So advertising could well focus on the dominating activity of target market in the life cycle of the product. Perception and emotional responses of the consumers were of very important consideration on Pepsi’s approach in the process of creating consumer’s sense of identification with the product. The main thing that Pepsi had done is to link the product with the consumer and not the consumer linking self with the product. As a result they had a handful of loyal customer base. Summary of Pepsi ads and logos Year 1898: Introduction of Pepsi. Packaging: 750 microns wide, 6 ounces straight sided bottle, paper labels glued to them, non-descript crown on top Cost: nickel Theme: Look for the trademark, healthful and refreshing. Branding: Introduced first as Brad’s drink but was later changed to Pepsi cola. Logo: Thin brand name Pepsi cola. Packaging: 6 pack bottle as shown below. Advertising: form of signage, please see image below: Delivery: horse driven cart Year 1903: start of franchising. Theme: Exhilarating, invigorating, aids digestion. Sales: 7,968 gallons Logo: still the same. Year 1905: Logo was first changed. The point is to make the letters bolder from the old thin ones. This is easier to read even at a distance. Delivery: automobile delivery Year 1909: Barney Oldfield Endorsement: Barney oldfield, a racer, endorsed Pepsi. Theme: A bully drink†¦ refreshing, invigorating, a fine bracer before the race. Advertisements: newspaper ads Year 1920: Theme Theme: Drink Pepsi cola, it will satisfy you Year 1934: Pepsi legacy. Price of product: changed from ten cents to five cents. Packaging: 12 full ounce bottles. Sales: skyrocketed. Year 1939: comic strip Comic strip: Pepsi & Pete Advertising: newspapers Effect of advertising: Pepsi cola was associated with the characters. Theme: Twice as much for a nickel Signage: Target market: Advertising targeting African Americans: Year 1940: Jingle break Theme: â€Å"Pepsi-Cola hits the spot Twelve full ounces, that’s a lot Twice as much for a nickel, too Pepsi-Cola is the drink for you.† Jingle: Nickel, nickel Logo: Packaging: bottles are 12 full ounce with embossed Pepsi word and label. Sponsored: Nationwide essay writing using Blacks Year 1941: American war support Crown: changed to red, white, and blue Make: Year 1943: Theme Theme: Bigger drink, better taste Year 1947: Blacks in ads Theme: Leaders in their field Year 1949: Theme Theme: Why take less when Pepsi’s best Year 1950: bottle cap Slogan: More bounce to the ounce (energetic decade) Logo: bottle cap with desc logo Jingle: have a Pepsi, the light refreshment Year 1953: Theme Slogan: The light refreshment Reason: to answer the weight conscious Americans Year 1954: Theme Slogan added: Refreshing without filling Year 1958: Target Target market: young and fashionable Slogan: Be sociable, have a Pepsi Bottle: swirl design Trend: ballroom dancing Year 1960: slogan Slogan: Now it’s Pepsi for those who think young Reason: Be young think young Commercials: soda fountain, fishing Year 1962: logo Logo: logo was changed Caps: serrated bottle caps Year 1963: bottles volume Bottles: shifted from 12 ounce to 16 ounce then to 12 ounce cans Jingle: Come alive Slogan: Come alive, you’re in the Pepsi generation. Reason: Identifies with the consumers and not by the products attributes Commercials: motorbikes, amusement park, sand sailing Year 1970: bottles Bottles: two liters Year 1973: logo Logo was changed Slogan: Join the Pepsi people, feeling free Reason: One people, many personalities Year 1975: Pepsi challenge Commercials: results of the Pepsi challenge was made public in TV Jingle: You’ve got to live Pepsi got a lot to give Bottle: introduction of two liter plastishield bottles Year 1978: Packaging: introduced the 12 packed cans Year 1991: Packaging: PET Logo: changed Year 1993: theme Slogan: Be young have fun Year 2001: theme Slogan: The joy of Pepsi References Ads & history highlights (2007). Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://www.pepsi.com/help/faqs/faq.php?category=ads_and_history &page=highlights Davidson, M. W. & FSU (2004). The Pepsi generation. Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://micro.magnet.fsu.edu/creatures/pages/pepsi.html

Yoruba warlords essays

Yoruba warlords essays Yoruba Warlords of the 19th Century written by Toyin Falola and G. O. Oguntomisin depicts the view of Yoruba life from a historical perspective. This book mainly focuses on Yoruba citizens going to war, and how it affects people around them. It is split up into two parts. The first part discusses the heroes that came out of warfare, and how they rose to the occasion. The second part which will be the primary focus of this essay discusses the diplomatic nature of warfare, and the consequences which it had on those people affected by war. Yoruba warfare of the Nineteenth Century is a well written book, which presents many aspects to war besides the casualties and heroes; it shows the interests of the entire society from a historical perspective. This perspective truly puts this book on another level from other books which try to depict a book based on a period filled with warfare. The authors accomplish this by successfully narrating the role of the warlord, and depicting the refugees, and their quest for survival. Wars resulted from their personal clashes of ambition. (p. 13). This is one of the main arguments made by the authors in regard to the causes of war. Moreover, they not only focus on the nineteenth century, but as a historical book they show examples of the past, which helps the readers conclude to realize that war was not always the answer. War was seen as a last result between Yoruba sub-groups, and even if they did go to war it was a wrestling match between the leaders (13). Falola and Oguntomisin brilliantly depict the role of the warlord by illustrating them with barbarian like characteristics. This is personified by the warlords uneasiness when there prolonged periods of peace or truce. An interesting fact in this book is how warlords would exaggerate their birth or career in order to separate themselves from the ordinary man. One of the most interesting facet...

Malaysian Rainforests Overview

Malaysian Rainforests Overview Southeast Asian rainforests, such as those that dominate the Malaysian region, are believed to be the oldest and some of the most biologically diverse forests in the world. However, they are now in danger of disappearing due to a number of human activities that threaten the ecosystem. Location The Malaysian rainforest eco-region extends across peninsular Malaysia to the extreme southern tip of Thailand. Characteristics Malaysian rainforests contain several different forest types throughout the region. According to the World Wildlife Fund (WWF), these include lowland dipterocarp forest, hill dipterocarp forest, upper hill dipterocarp forest, oak-laurel forest, montane ericaceous forest, peat swamp forest, mangrove forest, freshwater swamp forest, heath forest, and forests that thrive on limestone and quartz ridges. Historical Extent of Habitat The extent of Malaysias land surface was forested before humans began clearing trees. Current Extent of Habitat Currently, forests cover about 59.5 percent of the total land area. Ecological Significance Malaysian rainforests support a vast diversity of plant and animal life, including approximately 200 mammal species (such as the rare Malayan tiger, Asian elephant, Sumatran rhinoceros, Malayan tapir, gaur, and clouded leopard), over 600 species of birds, and 15,000 plants. Thirty-five percent of these plant species are found nowhere else in the world. Threats The clearing of forest land by humans is the primary threat to the Malaysian rainforest ecosystem and its inhabitants. Lowland forests have been cleared to create rice fields, rubber plantations, oil palm plantations, and orchards. In conjunction with these industries, logging has boomed as well, and the development of human settlements further threatens the forests. Conservation Efforts WWF-Malaysias Forest for Life Programme works to improve forest preservation and management practices throughout the region, paying special attention to the restoration of degraded areas where critical forest corridors are required by wildlife for safe travel throughout their habitats. WWFs Forest Conversion Initiative works with producers, investors, and retailers around the world to ensure that expansion of oil palm plantations does not threaten High Conservation Value Forests. Get Involved Support the World Wildlife Funds efforts in establishing and improving protected areas by signing up as a Direct Debit Donor. Travel to WWFs project sites in Malaysia to help contribute to the local economy with your tourism dollars and exhibit global support of these conservation programs. You will help to prove that protected areas can generate income for the state governments without the need to exploit our natural resources unsustainably, explains WWF. Forest managers and timber products processors can join the Malaysia Forest and Trade Network (MFTN). When buying any wood product, from pencils to furniture to construction materials, be sure to check sources and, ideally, choose only certified sustainable products. Find out how you can help WWFs Heart of Borneo project by contacting: Hana S. HarunCommunications Officer (Malaysia, Heart of Borneo)WWF-Malaysia (Sabah Office)Suite 1-6-W11, 6th Floor, CPS Tower,Centre Point Complex,No.1, Jalan Centre Point,88800 Kota Kinabalu,Sabah, Malaysia.Tel: 6088 262 420Fax: 6088 242 531 Join the Restore and Kinabatangan - Corridor of Life initiatives to reforest the Corridor of Life in the Kinabatangan Floodplain. If your company would like to contribute to reforestation work, please contact the Reforestation Officer: Kertijah Abdul KadirReforestation OfficerWWF-Malaysia (Sabah Office)Suite 1-6-W11, 6th Floor, CPS Tower,Centre Point Complex,No.1, Jalan Centre Point,88800 Kota Kinabalu,Sabah, Malaysia.Tel: 6088 262 420Fax: 6088 248 697

Marketing Plan on owning a Pet Store Research Paper

Marketing Plan on owning a Pet Store - Research Paper Example ference 23 Organizational Overview Name of the Organization Organizational name is referred to as non personal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal in opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store. The pet industry is one of the growing sectors in the US. According to a survey conducted by American Pet Product Association, in 2010-2011 around 62% of the US households own a pet. Mission statement The mission statement of the company would be to present the buyers with a wide choice of top quality of pet merchandise and pet foods at the best price available. For all your pet shopping needs. Geographic location Geographic location is an important factor in setting up a business. ... The product mix is based on the popularity of products. The organization will include product mix ranging from food items, accessories, to pet grooming. The organization would go with different product lines this is because having different product lines reduces the risk in the business. If one of the pet is not getting sold than there are other options available for the organization. Thus it would be beneficial to have a multiple product lines. Description of New Product The pet shop would deal in pets and pets’ foods. Pets would include from breed of dogs, different types of birds, cats and also fishes. The shop would have a retail outlet as well as an online site for its business and the mode of payment would be cash and card. The shop would deal in different breeds of pets. The shop is located in the central area of Arizona in Phoenix as location plays an important role in the success of the business and would help the shop to attract its customers and generate goodwill fo r the company. SWOT Analysis Strength The strength for the organization like ‘Little Pet Shop’ is its wide range of products that it will offer to its prospective customers. The company provides an option of both online shopping of pets along with bricks and mortars way. This enables customers to shop from anywhere they are and accepts all kinds of payments. The company would also provide home delivery of the pets in the respective location of the customers. The company’s strength will also lie in the product line that it is offering. Its product ranges not only pets but also their products which can be anything from the clothing section to styling area. Weakness The company is new and it would take some time for the organization to reach its breakeven point. The company would need

Alcohol Based Solution and Standard Handwashing Essay

Alcohol Based Solution and Standard Handwashing - Essay Example It concluded that hand-rubbing with liquid aqueous alcoholic solution could be safely used as an alternative to traditional hand-scrubbing in surgical practices. 2. The research done by Girou, et al. at 3 intensive care units in a university hospital in France, 12 healthcare workers were allocated to hand-rubbing with a waterless alcohol based solution and 11 were allocated to hand-washing with antiseptic soap. It concluded that the median percentage reduction in bacterial contamination with hand-rubbing was significantly higher than with hand-washing. 3. Research conducted by Karabay, et al. 35 nurses were randomly selected from a nursing staff of 141 and divided into 2 groups: hand rubbing and hand washing. Hand rubbing with alcohol-based solutions significantly reduced the bacterial contamination of the hands of the nurses more than hand washing with an antimicrobial soap. Compliance was also better in the hand rubbing group than in the hand washing group. While framing our hypothesis we should consider the objective of our research. The purpose of this research is to compare hand-hygiene and skin condition after hand-rubbing with an alcohol based solution or washing our hands with an antiseptic soap. So, the primary object of our comparison would be 'hand-hygiene'. To measure hand-hygiene, we make a natural assumption that "Hands with lesser bacterial contamination are more hygienic". ... So, the primary object of our comparison would be 'hand-hygiene'. To measure hand-hygiene, we make a natural assumption that "Hands with lesser bacterial contamination are more hygienic". Therefore we frame the following hypothesis as our 'Null Hypothesis'. H0: The median percentage reduction in bacterial contamination using Alcohol Based Solution (ABS) is greater than that with hand-washing with liquid soap solution (LSS). i.e. H0: MeABS > MeLSS Our 'Null Hypothesis', in simpler words states that by using Alcohol Based Solutions we kill more bacteria on our hands and achieve disinfection better than liquid soap solutions. Our 'Null Hypothesis' thus assumes the objective of our research to be true. So, in a similar manner we can also state our 'Alternative Hypothesis' as: Ha: The median percentage reduction in bacterial contamination using Alcohol Based Solution is less than or equal to that with hand-washing. i.e. Ha: MeABS MeLSS Step 2: To Formulate an Analysis Plan For our analysis, we would be using the data obtained from three separate research projects carried out on similar topic. 1. Research conducted by Parienti, et al. at six surgical services from teaching and non-teaching hospitals in France, conducted between January 1, 2000 and May 1, 2001. In their research, "surgical services used two hand cleaning methods alternatively every month: a hand-rubbing protocol with 75% aqueous alcoholic solution and a hand-scrubbing protocol with antiseptic preparation." (Parienti et al, 2002) Thirty-day surgical site infection rates were the primary factor being monitored. 2. In the research done by Girou, et al. at 3 intensive care units in a university hospital in France in 2002, 23 nurses and nursing assistants had volunteered to participate. "12

You are required to produce a 2500 world essay describing what you

You are required to produce a 2500 world describing what you believe to be the key factors for success in running successful projects. Your work should be - Essay Example Leadership has many definitions and it seems that there is no real consensus on exactly what comprises leadership. Despite this lack of a definition on which everyone can agree upon, the general opinions given by business professionals and analysts such as Welch (2005), Byrne (1998) and Gardner (1995) have several common points with the definition given by House (2004) who states that leadership is, â€Å"The ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members (House, 2004, Pg. 15)†. The importance of leadership is directly related to successful projects because it connects with the idea of creating trust in the guidance of the project leader. This creation of trust and making the employees believe in the leadership of the leader is a trait of the leader since it requires the leader to possess the ability to motivate employees in a transparent manner without using coercion to show that the viewpoint of the leader is the correct one (House, 2004). According to Welch (2005), the idea of transparency in leadership means being completely honest with the employees about everything; going from their quarterly evaluations to the company’s annual financial reports, the leader has to create trust. It also requires the leader to be good with oral and written communications, be diplomatic and tactful as well as present his/her case to a group of peers or close subordinates when they do not agree with the decision or are hesitant at making tough calls (Gardner, 1995). Gardner (1995) and DePree (1989) suggest that for projects to be successful, leaders should set an example for the employees that they can emulate. This example depends on a complex yet close connection between the leader and the employees where the employees try to create the same qualities and abilities within themselves as the leader shows a possession of. Given the situation that

Cyber Attacks in Indonesia: Types, Targets, and Preventions

Cyber Attacks in Indonesia: Types, Targets, and Preventions According to Indonesia Security Incident Response Team on Internet and Infrastructure/Coordination Center (Id-SIRTII/CC), there are about 89 million attacks that occurred during the first half of 2014 with the domination by malware attacks as much as 46.3 million attacks.[1] The same research found 6,000 successfully irritated hacker website incidents and found almost 16,000 security holes on the websites in Indonesia. Indonesian Ministry of Defense released that Cyber-attacks are any measures whether done intentionally or unintentionally by any party, which is targeted at electronic systems or their contents (information) and equipment that are highly dependent on technology and networks of any scale, which threatens the countrys sovereignty, territorial integrity, and safety of the nation.[2] Everyone representing the government (State Actor) or Non Govermental Organization (Non-State Actor) is able to carry out the attacks so that the perpetrators can be an individual, group, clas s, organization or even a country. The entire society needs to anticipate threats and cyber attacks that occur. Preparedness and responsiveness in the face of threats to foster the ability to recover the impact of the cyber attack. Cyber attacks can threaten ideology, political, economic, social, cultural, nationalism, military, science, and technology as well as other related aspects of the life of the nation, the state, and society, including personal interests. With the increase of cyber attack today, then people need to know the type of threats, attacks targets and how to overcome them, in order to protect the state and nations assets of effects that can occur in the future. Some of the types of threats that appear in the activities of cyber attack are quite varied. Broadly speaking, cyber threats can be categorized into two major groups, cyber war, and cyber violence. First, Cyber war is all acts carried deliberate and coordinated with the purpose of disrupting the countrys sovereignty. Cyber war may be a terrorist attack (cyber terrorism) and espionage (cyber espionage) that interfere with national security. The cyber attack has a characteristic that is intentional (deliberate), active, and a large scale. Second, Cyber Disorders (Cyber à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹Violence), is a cyber attack that has characteristics that unintentional, passive, and small scale. In addition to the threat, the public also needs to consider the target of cyber attacks. Based on the goals and targets, we face cyber attacks directed to individuals, national infrastructure, and national interests. The attacks on individuals, communities, organizations, certain communities are usually aimed to foment unrest, fear, violence, chaos, and conflict. Furthermore, attacks on places of National Critical Infrastructure, which aims to control the system remotely. This activity can weaken the defense or security as well as the nations economy. Another objective is the national interest, on all aspects related to the national objectives, the symbol/symbols of the state, state politics and the interests of the nation. There are several steps to deal with the threats and protect the country from becoming the target of cyber attack. The countermeasures activities of cyber attack use an approach that adjusts to the sources and forms of attack faced. The cyber attack prevention can be carried out as cyber defense, legal actions, and counter-attacks. The first step is cyber defense, an attempt to tackle cyber attack which led to the disruption of normal operation of the state. The second step is legal actions. People can coordinate with relevant security forces if they find or know the perpetrators of cyber crime. The third step is cyber counter-attack, an act of counter-attack against the source of intrusions with the aim of providing a deterrent effect against perpetrators of cyber attacks. By knowing the types of threats, attacks targets and the response to the above, we should be able to have the readiness and responsiveness in the face of cyber attack. Prevention efforts in the form of cyber defense, cyber remedies or counter-attack should be able to cope with all the cyber threat in the category of large or small, individually-targeted, or vital national interests. In the end, we must remember what Admiral Michael Mullen said, The single biggest existential threat thats out there, I think, is cyber.[3] [1] Internet Traffic Data in 2014. ID-SIRTII, 2014. 27 March 2017. http://www.idsirtii.or.id/tahunan/tahun/2014.html [2]Ministry of Defenses Regulation   No 82/2014 : Cyber Defense. Ministry of Defense, 2014. [3] Michael Mullen. BrainyQuote.com. Xplore Inc, 2017. 27 March 2017. https://www.brainyquote.com/quotes/quotes/m/michaelmul516777.html

To Kill A Mocking Bird Essay -- To Kill a Mockingbird Essays

2. â€Å"What is the significance of the title of the novel† â€Å"I’d rather you shoot at tin cans in the backyard, but I know you’ll go after the birds. Shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mocking bird.† Atticus Finch recites these lines to his two children, Jem and Scout after he gives them air-rifles for Christmas. Scout is curious, as this is the first time that she has ever heard her father refer to anything as a sin, Scout asks Miss Maude what Atticus meant by this. Miss Maude tells Scout that mocking birds don’t rip up people’s garden’s or annoy them in any way, all they do is play beautiful music for us to listen to. To Kill A Mocking Bird is set in a small town in South America called Maycomb. Most of the town’s people of this happy town are not at all what they seem for there is a great hate for all coloured humans. At first glance many readers would wonder how the title evolved, but once you explore the text you begin to understand what the bases of Harper Lee’s message. Harper Lee has portrayed two characters as Mocking Birds. The first of these is Tom Robinson. Tom Robinson is a Negro living in Maycomb who becomes notorious when he is wrongly accused of the rape of a white woman. Atticus knows that the battle will not be an easy case to win, but decides to represent Tom Robinson, as he says that he couldn’t hold his head up in town or tell the children what to do. Tom Robinson was a harmless member of society who nev...

How to Govern Effectively In a Corrupt Society Essay

Corruption can be simply defined as an act of dishonesty for the sole purpose of personal gain or selfish interest. It invariably means dishonest exploitations and manipulation of power for personal gains. Again, it means an immoral act of manipulation or depravity of material, power etc for ones selfish interest. To divorce the third world countries from corruption is literally a Herculean task. In as much as corruption, a great social vice, is not only found in third world countries, it is quite peculiar and most profound in these nations. It afflicts all nations with bad leaders, which eventually spreads to other citizens. In any government, be it democratically elected or otherwise, it is almost impossible not to have at least a single corrupt individual in the ruling government. Corruption is a vicious circle, it inhibits development in nations, and thus bestowing such nation a third world country features. There are several types of corruption, which include; Bribery; illegal collection of money or material before doing one’s official duty Graft; illicit and illegal request of things by public office holders. Patronage; misuse of public position. Embezzlement; misappropriation and mismanagement of fund Kickbacks nvolvement in organized crime etc. Other type of corruption apart from and political corruption include; â€Å"Corporate corruption, as the abuse of power by corporate managers against the shareholders or consumers†. Causes of Corruption include; i. Lack of transparency in the government; when the governments’ activities are not easily accessible by the general public, the government tend to mismanage the public’s fund and also indulge in all sort of corrupt practices. ii. Bad leaders; Corruption leaders do not only embezzle, them also do all sort immoral acts while in government. iii. Masses lack of interest in the government; when the general public is not charismatic and is not particular in electing good leaders in to government, it results in corruption. iv. Irresponsive government; when government do not have programs that take care of the welfare and economic affairs of it citizen, citizen tend to take care of themselves in all sort of ways both fraudulent and corrupt ways. v. Weak accountability, lack of timely financial management. vi. Poverty; in a society where poverty is vast, the masses tend to indulge in corruption to improve their finances. However, Political corruption is the most severe type of corruption for it affects not only the political system, it affects the entire economy of the nation. The Economic effects include; In the government, corruption undermines both economic and social development by creating distortions, extortion of the masses and inefficiency in the public office. It also brings about nepotism, which kills creativity and a value of self achievement. In the private sector, corruption simply increases the cost of production through the price of â€Å"illegal payments and the management cost of negotiating with officials†. It also leads to breached agreements, distrust and inflation. In several cases, the masses are the victims of corruption, it results into economic distortions in the public sector by diverting public investment into capital projects where bribes and kickbacks are more plentiful. Again, tax payers money are diverted into private use by corrupt leaders. Social amenities are either not provided or the few available are not maintained. Public â€Å"Officials may increase the technical complexity of public sector projects to conceal or pave way for such dealings, thus further distorting investment. Corruption also lowers compliance with construction, environmental, or other regulations, reduces the quality of government services and infrastructure, and increases budgetary pressures on government†. Types of leaders that could handle Corruptions; The leaders that should be elected to tackle corruption are leaders which are well vast in democratic process. They should be well educated both in the history of their people and the development of democracy in the western world. To take a tip from the philosophers, a true ruler must highly intelligent, learned and well expose to democratic precedents. Again such leaders should be contentious, level headed, god fearing, incorrigible and most especially must be ready pursue democratic due process in all cases. A patriotic leader would not want his/her nation to be backward, hence would fight all corrupts advances proffered towards the development of the nation. Reference Dipo Irele, Corruption the evil against development. University press,Oyo state,Nigeria. 2002

A Dirty Job Chapter 20

20 ATTACK OF THE CROCODILE GUY It was a brutally hot night in the City, and everyone had their windows open. From the roof across the alley, the spy could see the little girl happily splashing away in a tub full of suds, the two giant hounds sitting just outside the tub licking shampoo from her hand and belching bubbles as she screeched with glee. â€Å"Sophie, don't feed the puppies soap, okay?† The shopkeeper's voice from another room. â€Å"Okay, Dad. I won't. I'm not a kid, you know,† she said, pouring more strawberry-kiwi shampoo into her palm and holding it out for one of the dogs to lick. A cloud of fragrant bubbles burped out of the beast, through the bars of the window, and out into the still air over the alley. The hounds were the problem, but if the spy had his timing right, he'd be able to take care of them and get to the child without interference. In the past he'd been an assassin, a bodyguard, a kickboxer, and most recently a certified fiberglass-insulation installer – skills that could serve him well in his current mission. He had the face of a crocodile – sixty-eight spiked teeth and eyes that gleamed like black glass beads. His hands were the claws of a raptor, the wicked black nails encrusted with dried blood. He wore a black silk tuxedo, but no shoes – his feet were webbed like those of a waterbird, with claws for digging prey from the mud. He rolled the large Persian rug to the edge of the roof and waited; then, just as he had planned, he heard, â€Å"Sweetie, I'm going to take the trash out, I'll be right back.† â€Å"Okay, Dad.† Funny how the illusion of security can make us careless, the spy thought. No one would leave a young child alone in the bath unattended, but the company of two canine bodyguards wouldn't make her unattended, would it? He waited, and the shopkeeper emerged from the steel door downstairs carrying two trash bags. He seemed momentarily thrown off by the fact that the Dumpster, which was normally right outside the door, had been moved down the alley twenty feet or so, but shrugged, kicked the door wide, and while it hissed slowly shut on its pneumatic cylinder, he dashed for the Dumpster. That's when the spy sent the rug off the roof. The rug unrolled as it fell the four stories. Unfurled, it hit the shopkeeper with a substantial thud and drove him to the ground. In the bathroom, the huge dogs perked up. One let out a woof of caution. The spy already had the first bolt in his crossbow. Now he let it fly – nylon line hissed out and the bolt hit the rug with a thump, penetrating the rug and probably the shopkeeper's calf, effectively pinning him under the rug, perhaps even to the ground. The shopkeeper screamed. The great hounds dashed out of the bathroom. The spy loaded another bolt, attached it to the free end of the nylon line attached to the first bolt, then fired it through another section of the rug below. The shopkeeper continued to shout, but with the heavy rug pinned over him, he couldn't move. As the spy loaded his third bolt the hounds burst through the doorway into the alley. The third bolt wasn't attached to a line, but had a wicked titanium-spiked tip. The spy aimed at the pneumatic cylinder on the door, hit it, and the door slammed shut, locking the hounds in the alley. He'd practiced this a dozen times in his mind, and it was all going exactly as planned. The front doors to the shop and the apartment building had been Super Glued shut before he'd come up on the roof – no easy job getting that done without being seen. His fourth shot put a bolt in the window frame over the hall window. The bars on the bathroom were too narrow, but he knew that the shopkeeper would have left the door to the apartment open. He attached a carabiner to the nylon line and slid silently down the line to the window ledge. He unclipped, then squeezed through the bars and dropped to the floor in the hallway. He kept close to the hall walls, taking careful, exaggerated steps to keep his toenails from catching on the carpet. He could smell onions cooking in a nearby apartment and hear the child's voice coming from the door down the hall, which he could see was open, if only a crack. â€Å"Dad, I'm ready to get out! Dad, I'm ready to get out!† He paused at the doorway, peeked into the apartment. He knew the child would scream when she saw him – his jagged teeth, the claws, his cold black eyes. He would see to it that her screams were short-lived, but nobody could remain calm in the face of his fearsomeness. Of course, the fearsome effect was somewhat reduced by the fact that he was only fourteen inches tall. He pushed the door open, but as he stepped into the apartment something grabbed him from behind, yanking him off his feet, and in spite of his training and stealth skills, he screamed like a flaming wood duck. Someone had Super Glued the key slot in the back door and Charlie had snapped his key off trying to get it open. There was some kind of arrow stuck on a string through the back of his leg and it hurt like hell – blood was filling up his shoe. He didn't know what had happened, but he knew it wasn't good that the hellhounds were bouncing around him whimpering. He pounded the door with both fists. â€Å"Open the goddamn door, Ray!† Ray opened the door. â€Å"What?† The hellhounds knocked them both down going through the door. Charlie jumped to his feet and limped after them, up the steps. Ray followed. â€Å"Charlie, you're bleeding.† â€Å"I know.† â€Å"Wait, you're dragging some kind of line. Let me cut it.† â€Å"Ray, I've got to go – â€Å" Before Charlie could finish his sentence, Ray had pulled a knife from his back pocket, flicked it open, and cut the nylon line. â€Å"Used to carry this on the job to cut seat belts and stuff.† Charlie nodded and headed up the steps. Sophie was standing in the kitchen, wrapped in a mint-green bath towel, shampoo horns still protruding from her head – she looked like a small, soapy version of the Statue of Liberty. â€Å"Dad, where were you? I wanted to get out.† â€Å"Are you okay, honey?† He knelt in front of her and smoothed down her towel. â€Å"I needed help on the rinse. That's your responsibility, Dad.† â€Å"I know, honey. I'm a horrible father.† â€Å"Okay – † Sophie said. â€Å"Hi, Ray.† Ray was topping the steps, holding a bloody arrow on the end of a string. â€Å"Charlie, this went through your leg.† Charlie turned and looked at his calf for the first time, then sat on the floor, sure that he was going to pass out. â€Å"Can I have it?† Sophie said, picking up the arrow. Ray grabbed a dish towel from the counter and pressed it on Charlie's wound. â€Å"Hold this on it. I'll call 911.† â€Å"No, I'm okay,† Charlie said, pretty sure now he was going to throw up. â€Å"What happened out there?† Ray said. â€Å"I don't know, I was – â€Å" Someone in the building started screaming like they were being deep-fried. Ray's eyes went wide. â€Å"Help me up,† Charlie said. They ran through the apartment and out into the hall – the screaming was coming from the stairwell. â€Å"Can you make it?† Ray said. â€Å"Go. Go. I'm with you.† Charlie steadied himself against Ray's shoulder and hopped up the stairs behind him. The harsh screaming coming from Mrs. Ling's apartment had dwindled to pleas for help in English, peppered with swearing in Mandarin. â€Å"No! Shiksas! Help! Back! Help!† Charlie and Ray found the diminutive Chinese matron backed against her stove by Alvin and Mohammed, swinging a cleaver at them to keep them at bay while they barked salvos of strawberry-kiwi-flavored bubbles at her. â€Å"Help! Shiksas try to take supper,† said Mrs. Ling. Charlie saw the stockpot steaming on the stove, a pair of duck feet sticking out of it. â€Å"Mrs. Ling, is that duck wearing trousers?† She looked quickly, then turned and took a swipe at the hellhounds with the cleaver. â€Å"Could be,† she said. â€Å"Down, Alvin. Down, Mohammed,† Charlie commanded, which the hellhounds ignored completely. He turned to Ray. â€Å"Ray, would you go get Sophie?† The ex-cop, who felt himself the master of all situations chaotic, said, â€Å"Huh?† â€Å"They won't back off unless she tells them to. Go get her, okay.† Charlie turned to Mrs. Ling. â€Å"Sophie will call them off, Mrs. Ling. I'm sorry.† Mrs. Ling had been considering her dinner. She tried to shove the duck feet under the broth with her cleaver, but to little effect. â€Å"Is ancient Chinese recipe. We don't tell White Devils about it so you don't ruin it. You hear of paper-wrap chicken? This duck in pants.† The hellhounds growled. â€Å"Well, I'm sure it's delicious,† Charlie said, leaning against her fridge so he didn't fall over. â€Å"You bleeding, Mr. Asher.† â€Å"Yes, I am,† Charlie said. Ray arrived, carrying the towel-wrapped Sophie. He set her down. â€Å"Hi, Mrs. Ling,† Sophie said, then she stepped out of her towel, went to the hellhounds, and grabbed them by their collars. â€Å"You guys didn't rinse,† she said. Then, buck naked, her hair still in shampoo spikes, Sophie led the hellhounds out of Mrs. Ling's apartment. â€Å"Uh, someone shot you, boss,† Ray said. â€Å"Yes, they did,† said Charlie. â€Å"You should get medical attention.† â€Å"Yes, I should,† Charlie said. His eyes rolled back in his head and he slid down the front of Mrs. Ling's refrigerator. Charlie spent the entire night in the emergency room of St. Francis Memorial waiting for treatment. Ray Macy stayed with him the whole time. While Charlie enjoyed the screaming and whimpering from the other patients waiting for treatment, the retching and pervasive barf smell began to wear on him after a while. When he started to turn green, Ray tried to use his ex-cop status to gain favor with the head ER nurse, whom he had known in that old life. â€Å"He's hurt bad. Can't you sneak him in somewhere? He's a good guy, Betsy.† Nurse Betsy grinned (which was the expression she used in lieu of telling people to fuck off) and scanned the waiting room to make sure that no one seemed particularly attentive. â€Å"Can you get him to the window?† â€Å"Sure,† Ray said. He helped Charlie out of his chair and got him to the little bulletproof window. â€Å"This is Charlie Asher,† Ray said. â€Å"My friend.† Charlie looked at Ray. â€Å"I mean my boss,† Ray added quickly. â€Å"Mr. Asher, are you going to die on me?† â€Å"Hope not,† Charlie said. â€Å"But you might want to ask someone with more medical experience than me.† Nurse Betsy grinned. â€Å"He's been shot,† Ray said, ever the advocate. â€Å"I didn't see who shot me,† Charlie said. â€Å"It's a mystery.† Nurse Betsy leaned into the window. â€Å"You know we have to report all gunshot wounds to the authorities. Are you sure you don't want to take a veterinarian hostage and have him sew you up?† â€Å"I don't think my insurance will cover that,† Charlie said. â€Å"Besides, it wasn't a gunshot,† Ray added. â€Å"It was an arrow.† Nurse Betsy nodded. â€Å"Let me see?† Charlie started to roll up his pant leg and lift his leg up on the little counter. Nurse Betsy reached through the little window and knocked his foot off the shelf. â€Å"For Christ's sakes, don't let the others see I'm looking.† â€Å"Ouch, sorry.† â€Å"Is it still bleeding?† â€Å"No, I don't think so.† â€Å"Hurt?† â€Å"Like a bitch.† â€Å"Big bitch or little bitch?† â€Å"Extra large,† Charlie said. â€Å"You allergic to any painkillers?† â€Å"Nope.† â€Å"Antibiotics?† â€Å"Nope.† Nurse Betsy reached into her uniform pocket and pulled out a handful of pills, picked out two round ones and one long one, and slid them through the little window. â€Å"By the power invested in me by Saint Francis of Assisi, I now pronounce you painless. The round ones are Percocet, the oval one is Cipro. I'll put it on your chart.† She looked at Ray. â€Å"Fill out his papers for him, he's going to be too fucked up to do it in a few minutes.† â€Å"Thanks, Betsy.† â€Å"You get any Prada or Gucci bags in that store where you work – they're mine.† â€Å"No problem,† Ray said. â€Å"Charlie owns the store.† â€Å"Really?† Charlie nodded. â€Å"Free,† Betsy added. She slid another round pill across the counter. â€Å"For you, Ray.† â€Å"I'm not hurt.† â€Å"It's a long wait. Anything could happen.† She grinned in lieu of telling him to fuck off. An hour later the paperwork was done and Charlie was heaped in a fiberglass chair in a posture that seemed possible only if his bones had turned to marshmallow. â€Å"They killed Rachel here,† Charlie said. â€Å"Yeah, I know,† Ray said. â€Å"I'm sorry.† â€Å"I still miss her.† â€Å"Yeah, I know,† Ray said. â€Å"How's your leg?† â€Å"But they gave me Sophie,† Charlie said, ignoring the question. â€Å"So, you know, that was good.† â€Å"Yeah, I know,† Ray said. â€Å"How are you feeling now?† â€Å"I'm a little concerned that growing up without a mother, Sophie won't be sensitive enough.† â€Å"You're doing a great job with her. I meant how are you feeling physically?† â€Å"Like that thing where she kills people, just by looking at them. That can't be good for a little girl. My fault, all my fault.† â€Å"Charlie, does your leg hurt?† Ray had opted not to take the painkiller Nurse Betsy had given him, and now he was regretting it. â€Å"And the thing with the hellhounds – what kid has to deal with that? That can't be healthy.† â€Å"Charlie, how do you feel?† â€Å"I'm a little sleepy,† Charlie said. â€Å"Well, you lost a lot of blood.† â€Å"I'm relaxed, though. You know, blood loss relaxes you. You suppose that's why they did leeches in the Middle Ages? They could use them instead of tranquilizers. ‘Yes, Bob, I'll be right in to the meeting, but let me stick a leech on, I'm feeling a little anxious.' Like that.† â€Å"Great idea, Charlie. You want some water?† â€Å"You're a good guy, Ray. Did I ever tell you that? Even if you are serial-killing desperate Filipinas on your vacation.† â€Å"What?† Nurse Betsy came to the window. â€Å"Asher!† she called. Ray looked pleadingly at her through the window – a few seconds later she was coming through the door with a wheelchair. â€Å"How's Painless doing?† she said. â€Å"Oh my God, he's incredibly irritating,† Ray said. â€Å"You didn't take your medicine, did you?† â€Å"I don't like drugs.† â€Å"Who's the nurse here, Ray? It's the circle of meds, not just the patient, but everyone around him. Haven't you seen The Lion King?† â€Å"That's not in The Lion King. That's the circle of life.† â€Å"Really? I've been singing that song wrong the whole time? Wow, I guess I don't like that movie after all. Help me get Painless into the chair. We'll have him home by breakfast.† â€Å"We got here at dinnertime,† Ray said. â€Å"See how you are when you're off your meds?† Charlie had a foam walking cast and crutches when he got home from the hospital. The painkillers had worn off to a level where he was no longer painless. His head was throbbing like tiny twin aliens were going to burst out of his temples. Mrs. Korjev came out of his apartment and cornered him in the hallway. â€Å"Charlie Asher, I am having bone to pick with you. Last night am I seeing my little Sophie run by my apartment naked and soapy like bear, pulling giant black dogs around singing ‘not in butt'? In old country we have word for that, Charlie Asher. Word is nasty. I still have number for child service from days when my boys were boys.† â€Å"Soapy like bear?† â€Å"Don't change subject. Is nasty.† â€Å"Yes, it is. I'm sorry. It won't happen again. I was shot and wasn't thinking straight.† â€Å"You are shot?† â€Å"In the leg. It's only a flesh wound.† Charlie had waited his entire life to say those words and he felt very macho at that moment. â€Å"I don't know who shot me. It's a mystery. They dropped a rug on me, too.† The rug diminished the machismo somewhat. He vowed not to mention it henceforth. â€Å"You come in. Have breakfast. Sophie will not eat toast Vladlena make. She say is raw and have toast germs.† â€Å"That's my girl,† Charlie said. Charlie was no sooner in the door and on his way to rescue his daughter from toast-borne pathogens, when Mohammed grabbed the tip of one of his crutches in his mouth and dragged a hopping Charlie into the bedroom. â€Å"Hi, Daddy,† Sophie said as her father went hopping by. â€Å"No skipping in the house,† she added. Mohammed head-butted the hapless Beta Male to his date book. There were two names there under today's date, which wasn't that unusual. What was unusual was that they were the names that had appeared before: Esther Johnson and Irena Posokovanovich – the two soul vessels he'd missed. He sat down on the bed and tried to rub the pain aliens back into his temples. How to even start? Would these names keep coming back until he got the soul vessels? That hadn't happened with the fuck puppet. What was different here? Things were obviously getting worse – now they were shooting at him. Charlie picked up the phone and dialed Ray Macy's number. It took Ray four days to come back to Charlie with the report. He had the information in three, but he'd wanted to be absolutely sure that all the painkillers had worn off and Charlie wasn't going to be crazy anymore – going on all night about being the big death, â€Å"with a capital D.† Ray also felt a little guilty because he'd been holding out on Charlie about breaking some rules in the store. They met in the back room on a Wednesday morning, before the store opened. Charlie had made coffee and taken a seat at the desk so he could prop his foot up. Ray sat on some boxes of books. â€Å"Okay, shoot,† Charlie said. â€Å"Well, first, I found three more crossbow bolts. Two had barbed-steel tips like the one that went through your leg, and one had a titanium spike. That one was stuck in the pneumatic closer on the back door.† â€Å"Don't care, Ray. What about the two women?† â€Å"Charlie, someone shot you with a deadly weapon. You don't care?† â€Å"Correct. Don't care. It's a mystery. Know what I like about mysteries? They're mysterious.† Ray was wearing a Giants cap and he flipped it around backwards for emphasis. If he'd been wearing glasses he would have whipped those off, but he wasn't, so he squinted like he had. â€Å"I'm sorry, Charlie, but someone wanted you and the dogs out of the house at the same time. They threw that rug on you from the rooftop across the alley, then, when you were pinned down and the dogs were outside, they shot the closer on the door so it would slam shut. They sabotaged the back door's lock and glued the front doors shut, probably before they even started with the rug, then they slid down a line to the hall window, slipped between the bars, and – well, then it's unclear.† Charlie sighed. â€Å"You're not going to tell me about the two women until you finish this, are you?† â€Å"It was highly organized. This wasn't a random assault.† â€Å"The hall window upstairs has bars on it, Ray. No one can get in. No one got in.† â€Å"Well, that's where it gets a little crazy. You see, I don't think it was a human intruder.† â€Å"You don't?† Charlie actually seemed to be paying attention now. â€Å"In order to get through those bars, an intruder would have to be under two feet tall, and less than, say, thirty pounds. I'm thinking a monkey.† Charlie put down his coffee so hard that a java geyser jumped out of the cup onto some papers on the desk. â€Å"You think that I was shot by a highly organized monkey?† â€Å"Don't be that way – â€Å" â€Å"Who then slid down a wire, broke into the building, and did what? Made off with fruit?† â€Å"You should have heard some of the stupid shit you were saying the other night at the hospital, and did I make fun of you?† â€Å"I was on drugs, Ray.† â€Å"Well, there's no other explanation.† To Ray's Beta Male imagination, the monkey explanation seemed completely reasonable – except for lack of motive. But you know monkeys, they'll fling poo at you just for the hell of it, so who's to say – â€Å"The explanation is that it's a mystery,† Charlie said. â€Å"I appreciate your trying to bring this†¦this furry bastard to justice, Ray, but I need to know about the two women.† Ray nodded, defeated. He should have just shut up until he'd figured out why someone would want to get a monkey into Charlie's apartment. â€Å"People can train monkeys, you know. Do you have any valuable jewelry in your apartment?† â€Å"You know,† Charlie said, scratching his chin and looking at the ceiling as if remembering. â€Å"There was a small car parked across from the shop all day on Vallejo. And when I looked the next day, there was a pile of banana peels, like someone had been staking the place out. Someone who ate bananas.† â€Å"What kind of car was it?† Ray said, his notepad ready. â€Å"I'm not sure, but it was red, and definitely monkey size.† Ray looked up from his notes. â€Å"Really?† Charlie paused, as if thinking carefully about his answer. â€Å"Yes,† he said, very sincerely. â€Å"Monkey size.† Ray flipped his notebook back to the pages in the front. â€Å"There is no need to be that way, Charlie. I'm just trying to help.† â€Å"It might have been bigger,† Charlie said, remembering. â€Å"Like a monkey SUV – like what you might drive if you were transporting – I don't know – a barrel of monkeys.† Ray cringed, then read from the pages. â€Å"I went to the Johnson woman's house. No one is living there, but the house isn't on the market. I didn't see the niece you talked about. Funny thing is, the neighbors knew she'd been sick, but no one had heard that she'd died. In fact, one guy said he thought he saw her getting into a U-Haul truck with a couple of movers last week.† â€Å"Last week? Her niece said that she died two weeks ago.† â€Å"No niece.† â€Å"What?† â€Å"Esther Johnson doesn't have a niece. She was an only child. Didn't have brothers or sisters, and no nieces on her late husband's side of the family.† â€Å"So she's alive?† â€Å"Apparently.† Ray handed Charlie a photograph. â€Å"That's her latest driver's-license photo. This changes things. Now we're looking for a missing person, someone who will leave a trail. But the other one – Irena – is even better.† He handed Charlie another picture. â€Å"She's not dead either?† â€Å"Oh, there was a death notice in the paper three weeks ago, but here's the giveaway – all of her bills are still being paid, by personal check. Checks she signed.† Ray sat back on his stool, smiling, feeling the sweetness of righteous indignation over the monkey theory, and a little guilt alleviation for not telling Charlie about the special transactions. â€Å"Well?† Charlie finally asked. â€Å"She's at her sister's house in the Sunset. Here's the address.† Ray tore a page out of his notebook and handed it to Charlie.