Why Everybody Is Talking About Phd Research Proposal Writing Service...The Simple Truth Revealed

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Battle Of Gettysburg Gettysburg Of The American Civil War

ShaJuan Ervin Dr.Seamen MIS 303-01 2/24/16 Battle of Gettysburg Day 3 The Battle of Gettysburg is widely known as the largest battle of the American Civil War. This crucial battle occurred over three days, July 1st to July 3, 1863 surrounding the town of Gettysburg. In this battle, General Robert E. Lee tactfully awaited the forces of General Meade’s Union. On July 1st the Confederates were exploited by the Union resulting in a loss. The following day, the Confederates gained ground by conducting an assault on Union’s left flank. These concurring events would lead to July 3rd which resulted in bloody massacre of the Confederate’s and a tragic loss. The Battle of Gettysburg Day 3 is a demonstration of the importance of decision making,†¦show more content†¦The attack would consist of a massive cannonade â€Å"aimed at suppressing Union artillery and hammering Union infantry at the intended point of attack.† However, the Union assaulted Longstreet before dawn creating disruption in Lee’s plan. This produced a stalemate allowing Meade to focus on Cemetery Ridge. Later in the afternoon, the Confederate continued to use massive artillery power, but the Union was not threatened. They soon expended their ammunition after an attack across the open field. General Robert E. Lee’s poor decision making can be examined from different angles. His hasty assumptions led to the exploitation of their offense. He assumed that the Union’s defense would be weakened due to previous battle engagement. He weakened their capabilities, and armed support. According to sources â€Å"The plan was anchored in the premise that Union generals would not command well and Union troops would not fight well.† His close mindedness disabled him to assess the entirety of the situation. His initiative to win and quickly diminish the Union influenced his decision making. Physiologist reported that Lee’s decision making resulted from â€Å"Napoleonic thinking: Napoleonic thinking: to gain and exploit, by fast maneuver and concentration, an advantage at a critical time and place despite lacking favorable terms overall.† He swiftly continued with a process that logistically could not be supported. He failed to lessen the risks.

Red Bull Environmental Scan free essay sample

In the case of Red Bull and their annual sales of â€Å"4,204 billion cans and average annual growth of 7. 6%† (Red Bull USA, 2012), it can be argued that the company has acquired an almost absolute advantage. Red Bull has created competitive strategies for its segment of the industry and continues to dominate most of their competition. The company prides itself on their ability to entice consumers on the singularity of its merchandise, brand recognition, competitive price offers, and convenience on domestic and international levels. Armstrong and Kotler define environmental/situational influences as â€Å"all those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior† (Armstrong Kotler, 2011). Red Bull understands the pertinence of these factors in the decision-making process and therefore, engineers its marketing and sales strategies in accordance. In order to deliver value to the company and its shareholders, Red Bull’s environmental scan considers factors such as stakeholder analysis, the energy drink industry/market, competitor analysis, demographic variables, psychographic variables, and economic trends. In regard to stakeholders, Red Bull utilizes the P. E. S. T (Political, Economic, Social, and Technological) model of analysis. In regard to Political Stakeholders, the company is subject to the mandates of both domestic and international institutions and the international, domestic, and federal governments and environments in which the company operates. In regard to Economic Stakeholders, Red Bull is also influenced by its customers (which include but are not limited to corporate, grocery stores, and general public), vendors, transportation services, banks, and competitors such as Monster Energy, Rock Star etc. In considering Social Stakeholders, the company is influenced by employees/team members, potential employees, community and environmental leaders, unions, joint ventures, and alliances and any other similar groups that exert some influence on their operations. In regard to Technological Stakeholders, this includes Red Bull’s Board of Directors, Shareholders, potential investors, and market participants. In order for Red Bull to maintain their absolute advantage in the industry, the company prioritizes its interactions with these various stakeholders and strives to maintain a positive relationship with these entities as they have the ability to not only affect their activities but also to curtail them. According to Bateman and Snell, â€Å"developments outside the organization can have a profound effect on the way managers and their companies operate† (Bateman Snell). The energy drink industry is an interesting one because in comparison to other beverage industries it could be categorized as fledging. However, this particular segment of the market generates billions of dollars annually. It is also an industry that continues to experience significant growth. Our research indicates that there are â€Å"more than 300 varieties of energy drinks representing more than 200 brands in the United States alone (Energyfiend 2009). Although one would imagine that this should be cause for consternation, Red Bull’s market share accounts for 42% of the entire industry (Red Bull USA, 2012). Current market projections indicate the continued growth and profitability of the industry. Demographic data offers pertinent information of one’s target market. By reviewing this, the company can determine the behavior of its target market and can (to an extent) predict what their response to its products will be. Via effective analysis of consumer behavior and trend analysis, organizations can project and predict the behavior and patterns of their target audience. The practice of consumer behavior permits business entities to strategically position their products and services within a market. As such, demographics, psychographic, geographic, and behavioral segmentation play an integral component in predicting consumer behavior and spending patterns. In the case of Red Bull, â€Å"†¦the majority of energy drinks are targeted at teenagers and young adults 18 to 34 year olds due to this generation’s on-the-go lifestyle and receptiveness to advertisements for these types of products† (Lal 2007). The analysis of demographic variables is invaluable in strategic planning and the formulation of a viable marketing plan. Psychographic variables consist of the analysis of particular variables pertaining to an organization’s target market or audience. Utilizing variables pertaining to spending habits, preferences, social class, level of education, and lifestyle, Red Bull can better direct their goods and services to particular subsets of the market. In fact, Red Bull’s existence and performance in the market can be attributed to psychographic variables. The company’s success could be attributed to their ability to fulfill the â€Å"behavioral needs, attitudes and†¦ customers consumption patterns† (Perreault, Cannon, McCarty 98). Red Bull considers psychographic variables pertaining to lifestyle- i. e health conscious, athletic, consumer preferences, etc. Via psychographic segmentation, Red Bull has capitalized on brand recognition and product differentiation- a strategy that has contributed immensely to the company’s success. Red Bull has become synonymous with high quality beverages, fastidious manufacturing processes, sourcing, and price. The adherence to brand recognition reflects the importance of iconography. Brand image is all that a customer can possibly associate with a particular product or corporate identity† (Using Perceptual Maps in Marketing, 2012). According to Armstrong and Kotler, â€Å"consumer behavior occurs within four broad categories or types of situations: the communications situation, the purchase situation, the usage situation, and the disposition situation (Armstrong Kotler, 2011). Fundamentally, these variables represent significant nuances of Red Bull’s target audience. Red Bull’s continued absolute advantage in the market needs to place added emphasis on their capabilities, service delivery, logistics, convenience, authenticity, and customer satisfaction. An environmental scan allows companies to adapt to the vicissitudes of the market because it is one of the way’s by which the company can determine patronage, maintain customer loyalty, and attract potential customers. In addressing these shortcomings and vulnerabilities, Red Bull can maintain their market share, remain a competitive force in the industry, and ensure their continued success in the beverage industry.

Sons and Lovers Narrative Essay Example

Sons and Lovers Narrative Paper The appeal of the novel hinges primarily on its narrative structure, Discuss the extent to which you agree with this statement. Narrative structure of a novel is primarily responsible for appeal of novel for reader. Essentially narrative structure encompasses the themes and the plot of the story. Prose writers feel strongly about issues that they want to sensitizes the reader to. However appeal of a novel requires use of narrative techniques not only structure such as style, setting and characterization. In D. H Lawrence novel, Sons and Lovers, his semi auto- biographic work, he bring across to readers his negative feeling towards his father and his feeling towards his over bearing mother. Lawrence narrative is designed for readers to interpret characters and events and draw own conclusions based on how he presents them. Lawrence characters plays a major role in bringing across his different perspective of themes to readers. As said by Haircut (2012), the main force of D. H. Lawrence novels is always located in characters. Lawrence uses narrative structure to portray to readers effectively background and circumstances which Paul grew up in whilst at same time alluding to themes of novel. Lawrence decides to break up the novel into two parts in order for the reader to understand the environment in which Paul grows up in. The first part effectively brings across to us a dysfunctional family with an array of problems including an overbearing mother, a deadbeat father and also creation of strong matriarchal influence on the children. We will write a custom essay sample on Sons and Lovers Narrative specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sons and Lovers Narrative specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sons and Lovers Narrative specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second part wows us Paul as a young adult and the challenges he faces. The main issue presents to reader the detrimental effect of Gertrude smothering ways, have in preventing Paul from forming long lasting relationships with Marina and Clara. Lawrence narrative structure pivots characterization of characters as an essential part of readers interpretation of the themes in the novel. Two themes presented to readers in the novel are masculinity and social class structure. In my interpretation of the novel Lawrence allows to juxtapose different prospects of what a man is. Mrs.. Morel idea of what a man is or rather her viewpoint of masculinity stems from her father of being able to provide for family, intellectual and well mannered. Mr.. Morel on the other hand provides us with a different viewpoint of masculinity of simplicity, great physical presence, natural warmth and lack of education. Additionally the disunity that arises between Gertrude and Walter must be seen as a union doomed to fail because of differences in social class. The incompatibility and separation of their viewpoint of Gertrude and Walter is best shown by this nine said by Gertrude, The estrangement between them caused him knowingly or unknowingly grossly to offend her where he would have not have done. Lawrence effectively displays a viewpoint that people of different classes are unable to coexist. Lawrence narrative technique may not be explicit In saying openly his feeling as plot unfolds however his style is effective in creating appeal and intrigue for the reader. The plot unfold with great detail placed also on explanation of setting particularly the Burrows. The use of setting by Lawrence to allow readers to be able to clearly identify environment and what social class of society, the people of Burrows represent. Lawrence style in terms of language of characters in the play emphasize difference in society with elite speaking with fluency and using proper English whilst most denizens of mining town speaking rough and dialectal variation. Novels require prose writes to use more than narrative structure to create appeal for readers. Writers must use narrative techniques to express and bring across their viewpoint, their narrative structure.