Compare and Contrast Horror Films essays

Compare and Contrast Horror Films essays Today scary movies have many things in common including events, settings, and the characters. Of course there are just as many differences used to keep the audience interested. The scary movies I am using in this essay are Scream and Urban Legends these two movies have many similarities, but they also have characteristics that make them unique. Scream and Urban Legends have similar introductions. In both of the movies a young girl is murdered within the first five minutes. This sets the mood of the rest of the movie. The audience gets a taste of the thrills and excitement to come and then the pace shows to establish the main characters and theme of each story. Although a girl is killed right away in each movie their relationships to the main theme differ. In Urban Legends, the first girl murdered, Michelle, is directly related to the killer. The killer wanted revenge on Michelle and that is why she was the first killed. However in Scream, the first girl killed, Casey didnt have anything to do with the motive of the killers. If one pays close attention it is state that the killer dated Casey and that she dumped him for Steve, who was murdered at the same time Casey was. I made the assumption that this was an act of revenge and was used to get attention. The movies have similar settings also. Both take place on a campus, Urban Legends on a college campus and Scream on a high school campus. Large parts of the movies also take place at parties held at the homes of one of the main characters. Near the beginning of each movie we are notified of an anniversary. In Urban Legends it is the twenty-fifth anniversary of the Stanley Hall massacre. One night a murdered knocked on every door on one floor killed everyone who answered then killed himself. In Scream it is the one year anniversary of Sidneys, the main characters, mothers death. Her mother raped and murdered. Sidney testified to send a man to prison, bu...

Megalania - Facts and Figures

Megalania - Facts and Figures Name: Megalania (Greek for giant roamer); pronounced MEG-ah-LANE-ee-ah Habitat: Plains of Australia Historical Epoch: Pleistocene-Modern (2 million-40,000 years ago) Size and Weight: Up to 25 feet long and 2 tons Diet: Meat Distinguishing Characteristics: Large size; powerful jaws; splayed legs About Megalania Aside from crocodiles, very few prehistoric reptiles after the age of dinosaurs achieved enormous sizesone notable exception being Megalania, also known as the Giant Monitor Lizard. Depending on whose reconstruction you believe, Megalania measured anywhere from 12 to 25 feet from head to tail and weighed in the neighborhood of 500 to 4,000 poundsa wide discrepancy, to be sure, but one that would still put it in a heftier weight class than the largest lizard alive today, the Komodo Dragon (a relative lightweight at only 150 pounds). Even though it was discovered in southern Australia, Megalania was described by the famous English naturalist Richard Owen, who in 1859 also created its genus and species name (Megalania prisca, Greek for great ancient roamer). However, modern paleontologists believe that the Giant Monitor Lizard should properly be classified under the same genus umbrella as modern monitor lizards, Varanus. The result is that professionals refer to this giant lizard as Varanus priscus, leaving it to the public to wield the nickname Megalania. Paleontologists speculate that Megalania was the apex predator of Pleistocene Australia, feasting at leisure on mammalian megafauna like Diprotodon (better known as the Giant Wombat) and Procoptodon (the Giant Short-Faced Kangaroo). The Giant Monitor Lizard would have been relatively immune from predation itself unless it happened to spar with two other predators that shared its late Pleistocene territory: Thylacoleo, the Marsupial Lion, or the Quinkana, a 10-foot-long, 500-pound crocodile. (Given its splay-legged posture, it seems unlikely that Megalania could have outrun more fleet-footed mammalian predators, especially if these furry assassins decided to gang up for the hunt.) One interesting fact about Megalania is that its the largest identified lizard ever to have lived on our planet. If that makes you do a double-take, remember that Megalania technically belongs to the order Squamata, placing it on an entirely different branch of evolution than plus-sized prehistoric reptiles like dinosaurs, archosaurs, and therapsids. Today, Squamata is represented by close to 10,000 species of lizards and snakes, including Megalanias modern descendants, the monitor lizards. Megalania is one of the few giant Pleistocene animals the demise of which cant be traced directly to early humans; the Giant Monitor Lizard was probably doomed to extinction by the disappearance of the gentle, herbivorous, oversized mammals that early Australians preferred to hunt instead. (The first human settlers arrived on Australia about 50,000 years ago.) Since Australia is such a huge and uncharted landmass, there are some people who believe that Megalania still lurks in the interior of the continent, but there isnt a shred of evidence to support this view!

Business case Essay Example | Topics and Well Written Essays - 1750 words

Business case - Essay Example By ensuring that blind people are able to transact with the bank just like the other people, the bank will bridge the gap in between people who are physically impaired and the ones’ that are not. Consequently, it will enable the bank to broaden its customer base and improve its profitability. The purpose of this activity is to act ethically responsible and allow equal opportunities to the physically challenged people (ProTrain). It will help to bring such people into the mainstream of the population in terms of business transactions. Hence, it will be a source of business of the bank. Furthermore, it will help such people to avail the facilities of the bank to their own advantage. Since, there is a strong need in the market to cater to the blind customers the bank has decided to introduce a new system which will ease the process of banking for the blind people. Thus, it will ensure that both the people and the bank have mutual benefits. Previously the bank did not employ any special routines to cater to the blind people. The need was felt to facilitate these people and give them an opportunity to run their own accounts, manage their own funds and monitor their accounts’ progress by personally checking their bank statements and other details. Thus, a need arose for a special procedure that will be able to fulfill the needs of the blind customers. As a result the bank has decided to implement a system whereby all correspondence to the blind customers, i.e. their bank statements, terms and conditions statements, applications etc will be used using Braille. In the current business scenario blind people are not offered a self reliant solution for their banking needs. In order to conduct business they are usually assisted by someone and have to be explained whatever is being given to them. Therefore, without assistance it is impossible for the blind

Economy of Greece Essay Example | Topics and Well Written Essays - 3000 words

Economy of Greece - Essay Example p that occurred during the period, Greece had to witness a much sluggish economic growth, burdened with increased unemployment and worsening debt scenario (Levy Economics Institute of Bard College, 2014). Emphasizing this particular notion, the essay intends to elaborate and analyze the soundness as well as the sustainability of financial markets of Greece and the efficiency of its financial institutions with regard to interest rate policies, lending and borrowing that helped the economy regain its pace of growth. It is worth mentioning that transformation of national GDP rates mainly occur due to the variations observed in import as well as export ratings and change in other buisness policies. Similarly, prior to the year 2008, the weak economic condtions of Greece imposed strong negative impacts on the overall performance in the fiancial markets that were pertinent within the nation for several years. It will be vital to mention in this regard that the prime intent of designing effective economic policies is to achieve sustainable growth with respect to the performances of the nation’s financial markets. Irrespective of these qualities, sustsinability in the financial market of the country was affected much strongly due to limitations in its transparency when documenting financial disclosures. To be noted in this context, to gain the membership of Eurozone, Greece government was accused to have falsified its total deficit figures in the year 2000. This eventually imposed negative imp acts on the soundness along with the sustainability of its financial markets during reccession, as members states seemed reluctant and rather offended to the issue. Moreover, the situation also made Greece government to roll over debt in 2009, which certainly produced a contagion to other eurozone economies, such as Portugal, Spain and Italy (Levy Economics Institute of Bard College, 2014). The below diagrammatical representation depicts Eurozone’s real GDP per capita rate of

Union Membership Essay Example for Free

Union Membership Essay With great attention being placed on medication safety and reduction of healthcare costs, involvement of information technology in health care is increasing (Kuperman Gibson, 2003). Examples of this so-called patient care information systems are order entry systems, medical records systems, radiology information systems and patient information systems with Computerized Provider Order Entry, or Computer Physician Order Entry, (CPOE) receiving valuable attention (Ash, Berg, Coiera, 2004). Thus, this paper will be focused on CPOE as an emerging health care technology. CPOE, as defined by (Campbvell et al. , 2006), is: †¦the process by which physicians or their surrogates (but not intermediaries) directly enter medical orders into a computer application (p. 547). With this transformation from handwriting orders into encoding them into the computer, CPOE is seen as an important platform for the enhancement of health care delivery (Gibson Kuperman, 2003). Gibson and Kuperman (2003) have noted the positive outcomes of CPOE in the following areas: a) preventive care measures; b) compliance with drug monitoring; c) laboratory test ordering; d) radiologic test ordering; e) medication error reduction; f) decrease length of hospital stay; g) time-saving communication with the healthcare team; h) standardization of practice; i) clinical decision support; and, j) storage of data for management, quality, and research monitoring. Thus, CPOE is seen as the ticket for the avoidance of underuse, misuse, and overuse of health care (Gibson Kuperman, 2003) with endorsements from the Leapfrog Group as being an important leap for health care quality (Gibson Kuperman, 2003). Yet, as in any other technology, the complexity, advanced features, and high demands of CPOE can lead to consequences that are unintentional (Campbell et al. , 2006). Though CPOE also bears positive and beneficial UC’s, the alarming negative consequences which affects the healthcare, especially that of nursing services, will be the focus of this study with the aim of presenting the adverse UC’s of using such an emerging health care technology. CPOE: NOT ALL GOOD Campbell and colleagues (2006) conducted a study that pointed out to 9 different unintended consequences of CPOE to healthcare. In decreasing frequency, these UC’s are: a) more/new work for clinicians; b) workflow issues; c) never ending system demands; d) paper persistence; e) changes in communication patterns and practices; f) negative emotions; g) new kinds of errors; h) changes in the power structure; and i) overdependence on technology (p. 549). (See table 1). Among these UC’s, others affect the medical professionals or the healthcare organizations only while some encompasses its effect on nursing services. Since this paper is focused on the UC’s that affect the clinical nursing care, focus is given on the following UC’s of CPOE: a) workflow issues; and, b) changes in communication patterns and practices. Workflow Issues Clinical workflows are complex thereby necessitating dynamism (Campbell et al. 2006). With traditional health care workflows, steps are more adaptable and include a variety of checks and balances, interventions and exceptions (Campbell et al. , 2006). These consist of several concurrent and asynchronous steps that could adjust, cease, or intervene in the processing of medical orders (Campbell et al. , 2006). CPOE, as evidenced by the study of Campbell et al. , (2006), abolish these multiple interdependent steps resulting in lesser procedure reviews and greater potential hardships. CPOE has clinical ordering processes that follow predictable steps where the doctor encodes and order, the system delivers it to the rightful destination, the order is processed, and the request is acted upon (Campbell et al. , 2006). But then, this rigid adaptation of hospital procedures is different from what occurs in the real setting (Campbell et al. , 2006). In actual practice, simultaneous actions on wide dimensions like assessing patients, carrying out orders, and responding to emergencies, require flexibility by healthcare providers especially that of nurses (Ash, Berg, Coiera, 2004). As Campbell et al. (2006) note, nurses are with good experiences are able to blend orders as necessary. Ash, Berg, and Coiera (2004) agrees to this by stating that in everyday health care work, experienced nurses are more often knowledgeable about medications than many other junior physicians who populate the ward. With the strict implementation of rules by CPOE, this flexibility of nurses especially in areas of emergency care and â€Å"stat† actions are disregarded and are not permitted (Campbell et al. , 2006). This is in favor of quality and management control, but has great risks for health care provision (Campbell et al. , 2006). This shows CPOE’s failure to support individual role players and work-shifting in the health care area that may lead to ineffective work activity synchronizations (Capmbell et al. , 2006). As such, this lack of support for the highly flexible and fluid ways of real life clinical workflow is burdensome for medical and nursing professionals (Ash, Berg, Coiera, 2004). Changes in Communication Patterns and Practices Health care professionals are connected by sharing professional opinions and needs through noting progress and conducting referrals (Ash, Berg, Coiera, 2004). CPOE alters this traditional pattern by replacing previously interpersonal conversations regarding provision of care with a computer system that creates problems in the clinical care work (Campbell et al. , 2006). By communicating only through the computer, physicians are provided with an â€Å"illusion of communication† by believing that entry of an order into the system guarantees that proper people will receive it and take appropriate actions (Campbell et al. , 2006). This places the blame on nurses for non-carrying out of orders as they are expected to have performed it (Campbell et al. , 2006). But with a fast-paced work in wards and special areas, nurses are more often on bedside care rather than facing the computer resulting in delayed notification of new orders, or worse non-information at all (Campbell et al. , 2006). Also, the time that elapsed from the physician seeing the patient and encoding the order may take precious moments that may consist of changes in the status of the patient’s condition (Campbell et al. , 2006). This results in untimely orders received by nurses, who are the implementers of such encoded orders. Communication also involves more than transferring information. More importantly, it is about evaluating the person’s reception and understanding of the situation and the willingness to intervene on that information through feedbacks (Ash, Berg, Coiera, 2004). With face-to-face conversations by doctors and nurses, timely feedbacks are given by each resulting to more appropriate interventions (Campbell et al. , 2006). With CPOE, the lessened feedback leads to orders missed, diagnostic tests delayed, and medications not given at all because timely feedbacks have not been exchanged (Ash, Berg, Coiera, 2004). This disregard for interpersonal communications by CPOE can be troublesome for the clinical work. With a reduction in face-to-face communications, errors due to miscommunications, delayed actions, and fewer team-wide discussions may result (Campbell et al. , 2006). CONCLUSION With the complexity and imperfections of human operations, even emerging technologies with good intentions are expected to have, in one way or the other, unintended consequences. In the light of CPOE’s, though intentions are directed towards improving safety and quality of health care, some effects result as this new technology is embraced by healthcare practice that has long survived without the use of such. As it affects aspects of healthcare, nurses, who implement most of the orders entered by doctors through CPOE’s, are also affected. As CPOE disrupts the conventional health care workflow, it also changes the flexible roles of nurses and care providers in terms of clinical work and responsibilities. In the light of CPOE changing interpersonal communication practices, the traditional face-to-face interactions are lessened thereby leading to poor coordination among nurses and physicians and other ancillary care providers. Thus, with the promise benefits of CPOE, a clear review of the already known and possible unintended consequences to health and nursing care must be made if CPOE is to be imposed in health settings. By doing so, preparations for these effects may be made leading to a more enjoyment of CPOE good effects rather than suffering from its adverse unintended consequences. References Ash, J. S. , Berg, M. , Coiera, E. (2004). Some unintended consequences of information technology in health care: The nature of patient care information system-related errors. Journal of the American Medical Infromatics Association, 11, 104-112. Campbell, E. M. , Sittig, D. F. , Ash, J. S. , Guappone, K. P. , Dykstra, R. H. (2006). Types of unintended consequences related to Computerized Provider Order Entry. Journal of the American Medical Infromatics Association, 13 (5), 547-556. Coyne, C. J. (2008). Unintended consequences. In: Fortier, J. (Ed. ), Key concepts in free markets: Executive summaries in the History and theory of free market economics, 115-138. Vancouver, BC: The Fraser Institute. Kuperman, G. J. Gibson, R. F. (2003). Computer physician order entry: Benefits, costs, and issues. Annals of Internal Medicine, 139, 31-39. Merton K. (1936). The unanticipated consequences of purposive social action. American Sociological Review, 1, 894-904. MSN Encarta (2008). Side effect. Retrieved October 23, 2008, from http://encarta. msn. com/dictionary_/side%2520effects. html Spratto, G. R. Woods, A. L. (2008). PDR Nurse’s Drug Handbook, vii-xvii. United States: Thomson Delmar Learning.

Why is Beowulf considered a hero? :: Epic of Beowulf Essay

Why is Beowulf considered a hero? Many epics have been written and forgotten. Yet, the epic of Beowulf has stayed as one of the premiere examples of a heroic epic. This brings an inevitable question to mind. Why is Beowulf considered a hero? In the beginning of the story, a mythical monster named Grendel who is attacking King Hrothgar’s mead hall Herot. When Beowulf hears of this tragedy, he volunteers to go and fight the mythical beast. The author wrote, â€Å"So Beowulf chose the mightiest men he could find the bravest and the best of the Geats, fourteen In all.† Once Beowulf arrives, he is given a feast and then decides to stay in Herot overnight to confront Grendel. Grendel then arrives and kills one of the Geats before Beowulf can get into the battle. Beowulf then goes hand-to-hand against Grendel and ends up tearing off Grendel’s shoulder. Grendel then retreats to his lair to die. This is only a mere example of why Beowulf is a hero. After Beowulf tears off Grendel’s arm, he hangs it from the rafters of Herot. Grendel’s irate mother attacks Herot and takes her son’s arm and retreats back to her lair. Beowulf is called upon again to defeat this monster. Beowulf puts on his armour and takes the sword Hrunting and descends into the monster’s lair. Grendel’s mother quickly grabs Beowulf and takes him to the battle arena. Once there, Beowulf fights and finds his sword cannot pierce the monster’s hide. So once again, Beowulf throws his sword aside and fights hand-to-hand. Yet, he could not defeat her with his hands alone. Then Beowulf sees, â€Å"hanging on the wall, a heavy, Sword, hammered by giants, strong And blessed with their magic, the best of all weapons.† Taking the sword and holding it high above his head he strikes the monster in the neck cutting deep into the skin, breaking bones and all. Thus ending his second heroic battle with a mythical beast and proving that he is indeed worthy of praise. Yet, this is not the greatest of his deeds. Then 50 years later an event occurs that undoubtedly classifies Beowulf as a hero. A dragon attacks Beowulf’s kingdom and his terrorizing his people. Rather than send warriors to fight the dragon, Beowulf goes himself to fight the dragon. Taking sword and shield he engages the beast in combat. However, Beowulf runs into complications with this beast, â€Å"the iron Shield, and for a time it held, protected Beowulf as he’d planned; then it began to melt. Why is Beowulf considered a hero? :: Epic of Beowulf Essay Why is Beowulf considered a hero? Many epics have been written and forgotten. Yet, the epic of Beowulf has stayed as one of the premiere examples of a heroic epic. This brings an inevitable question to mind. Why is Beowulf considered a hero? In the beginning of the story, a mythical monster named Grendel who is attacking King Hrothgar’s mead hall Herot. When Beowulf hears of this tragedy, he volunteers to go and fight the mythical beast. The author wrote, â€Å"So Beowulf chose the mightiest men he could find the bravest and the best of the Geats, fourteen In all.† Once Beowulf arrives, he is given a feast and then decides to stay in Herot overnight to confront Grendel. Grendel then arrives and kills one of the Geats before Beowulf can get into the battle. Beowulf then goes hand-to-hand against Grendel and ends up tearing off Grendel’s shoulder. Grendel then retreats to his lair to die. This is only a mere example of why Beowulf is a hero. After Beowulf tears off Grendel’s arm, he hangs it from the rafters of Herot. Grendel’s irate mother attacks Herot and takes her son’s arm and retreats back to her lair. Beowulf is called upon again to defeat this monster. Beowulf puts on his armour and takes the sword Hrunting and descends into the monster’s lair. Grendel’s mother quickly grabs Beowulf and takes him to the battle arena. Once there, Beowulf fights and finds his sword cannot pierce the monster’s hide. So once again, Beowulf throws his sword aside and fights hand-to-hand. Yet, he could not defeat her with his hands alone. Then Beowulf sees, â€Å"hanging on the wall, a heavy, Sword, hammered by giants, strong And blessed with their magic, the best of all weapons.† Taking the sword and holding it high above his head he strikes the monster in the neck cutting deep into the skin, breaking bones and all. Thus ending his second heroic battle with a mythical beast and proving that he is indeed worthy of praise. Yet, this is not the greatest of his deeds. Then 50 years later an event occurs that undoubtedly classifies Beowulf as a hero. A dragon attacks Beowulf’s kingdom and his terrorizing his people. Rather than send warriors to fight the dragon, Beowulf goes himself to fight the dragon. Taking sword and shield he engages the beast in combat. However, Beowulf runs into complications with this beast, â€Å"the iron Shield, and for a time it held, protected Beowulf as he’d planned; then it began to melt.

Err for Level 2 Childcare

Task A AII * to research employment laws on goggle * to contact a law firm * To visit business link online and to search for employment laws. Aii a) * Time off & holidays * pay * working hours b) * Employment rights * Health & safety * Discrimination & equalities Aiii, employment laws exist to provide protection for the employee and for the employer. Task B Bi, The terms and conditions of my employment are: the date in which I commenced my employment. My job title, this explains what my title is and has a brief description of what my roles will be.My place of work, this explains where my main place of work will be and that I may be needed in other branches. It also explains that I will be given a months notice if my place of work changes. My salary, this explains what my hourly rate will be and how it will be paid into my account. It also states that my salary will be reviewed each year and that I will be notified in writing if there is any change to my pay. My hours of work, this ex plain what my hours of work will be and what I am required to work each week.This also tells me when my hours are i. e. times and days. It also states that I am required to work additional hour’s holiday & holiday pay. This gives a brief explanation of when the holiday year begins and ends. When holiday can and cannot be taken. It also states that on the termination of my employment during a holiday year I will be entitled to holiday pay in lieu if it is outstanding. Trial periods/notice. This explains when my trial is and for how long and that it will be reviewed at the end of the trial period.It also explains that the company can extend the trial period and can dismiss you is they feel you are not capable of doing your job. They will give one weeks notice within the trial period of dismissal or extension of the trial. During the trial period or extension of this employees are not entitled to holiday. sickness and unavoidable absence, this section explains that if you are un able to attend work for any reason and it has not been authorised by the company you need to contact your line manager by a certain time and you must speak with them as you cannot leave a message.If you are unable to attend work for more that 7 days which includes weekends then you must provide a medical certificate, after the 8th day of sickness a medical note must be provided to the company on a weekly basis. Sick pay. this section explains that if you are absent from work due to sickness or injury that you will not be entitled to sick pay unless you have paid national insurance then statutory sick pay is entitled. It is also saying that if you qualify for statutory sick pay that this will be paid in accordance with the provisions of the social security contributions and benefits act 1992. pensions.This gives a brief explanation that there is no pension’s scheme applicable. Termination of employment, in this section it is briefly explaining that the period of notice will be given to me in writing. The period of notice will change depending on how long I have been working for the company. It is also explaining that if I wish to terminate my contract that it must be in writing and that the minimum notice period is a month, which does not include holidays. Company policies and procedures, this section explains that I will comply with the companies policies and procedures and those copies have been made available. raining, this section explains that all employees are expected to train to the level of their job role, and need to hold several certificates within the first 6 months of employment. confidentiality, in this section it explains that I shall not during or after my employment disclose any information about the company or its clients. Deductions from salary, this explains that the company reserves the right to reclaim monies from overpayment, holiday pay, or costs incurred for failure to attend training. It states that this will be deducted from sa lary payments or if the employee has left will be asked for payments in cheque or cash. hanges to your terms or employment, this explains that the company reserves the right to make any changes to the terms and conditions of employment and that no less that one months notice will be given of any changes. Grievance procedure, this explains that if I have a grievance relating to my employment that I should raise this is writing in accordance to the grievance procedure. disiplinary & dismissal procedures. This explains that any disciplinary action relating to employment or dismissal procedure will be handled in accordance with the correct procedure.Bii, the information which needs to be shown on my pay slip is: * the companies name, * The department or branch that I work in. * the payment method * payment period * the description i. e. basic pay * the amount of hours * the hourly rate * the amount I have been paid * the amount of tax that I have paid for that week/month * the amount of national insurance I have paid for that week/month * the total gross pay TD * gross for tax TD * tax paid TD * Earnings for national insurance to date * national insurance to date the earnings for that week/month for national insurance * the gross for tax for that week/month * total gross pay for that week/month * National insurance number. * net pay * The week/ month number that it is. * the date * your tax code * your employee number * employee name Biii * change of your name i. e. getting married * Change of address. Biv, stage 1 If an employee has a formal grievance then they should produce this complaint in writing addressed to their supervisor. If their complaint is against their supervisor they should then address it to a manager.A manager will then organise a meeting within 5 working days of the complaint, with the employee to discuss their grievance. The employee has the right to bring with them to the meeting a colleague. The colleague chosen to accompany will be able to take paid time off for this meeting. The employee with the complaint must take all steps to attend this meeting. The company will then respond to the grievance as soon as possible normally within 5 working days of the meeting. If it is not possible to respond within the 5 working days the employee will be notified of the delay and told when the response will be.The employee will then be told in writing of the company’s decision and of the employee’s right to appeal against this. Stage 2 If the employee with the grievance is not satisfied with the company’s decision they can appeal in writing to the manager within 5 working days of the company’s decision. When the employee has received the appeal letter a chairperson will make plans to hear the employee’s grievance at an appeal meeting. The employee may be accompanied by a colleague of their choice as in the perilous meeting. Again the employee must take all steps to attend this appeal meeting.As in step 1 the company will respond as quickly as they can to get the matter resolved. If there is as delay it employee will be informed in writing. In the grievance procedure this is the final stage and the company’s decision will be final and cannot be raised again. Bv The agreed ways of working with my employer in relation to data protection are: I have signed my contract to say that I will not share any information about the company's employees or the clients, and that I am aware of the implications of the data protection act 1998 as it affects my roles and responsibilities within the company.I have been given a copy of the grievance procedure and understand this fully I have also signed in my contract to say that I understand the procedure. I have read through the complaints procedure as it is explaining about conflict management, which I fully understand. By working with my employer I can help to resolve any complaints by following this procedure. I have read the dealing w ith racial harassment policy which outlines discrimination against anyone on the grounds of race, colour, nationality or ethnicity. I have also read through the equality ; diversity policy.By reading through these policies I can help my colleagues deal with any situation, I now also know the correct procedure in dealing with any discrimination situation. I have read through the health and safety policy and fully understand it. By having this knowledge I now know what to do when any health or safety issues arise. I now know how to deal with them and what the correct procedure is in respect of documenting the issue. I have read through the confidentiality policy and fully understand that that the information used on our clients will only be used for their welfare and will not be passed onto anyone else.By having this knowledge I can help to keep our clients information’s confidential. I have read through the whistle blowing policy ~; procedure and understand that it is importan t to raise any issues that are whistle blowing to management so that the issue can be dealt with quickly to ensure the safety of our employees and clients. By having this knowledge I now know the correct procedure to raise any issues or concerns that relates to the company. BVi My role contributes to the overall delivery of the service provided by assisting with planning, preparing and delivering play opportunities within a safe environment.Providing care, collection and delivery of children. Providing drinks and snacks and making sure that hygiene and health and safety procedures are met. Giving first aid when required. Asking the children and inviting them to help with activity planning. Also going to appropriate and relevant training courses to help with any issues. To keep the place of work healthy safe and secure. BVii a) By following best practice within my work role I can set a good example to less experienced employees and to the clients.By showing best practice I can create confidence within the setting to ensure that clients continue to come back to us. b) By not carrying out the requirements of my role I could damage the service that the company provides. If a client were to see me not carrying out the requirements it would leave a bad impression on the company and result to the client leaving. It could also teach less experienced employees that this is acceptable behaviour and they could then follow suit and the quality of the service would be non existent. BViiiMy own work must be influenced by national factors because it is the agreed way of working. The government has set up different national factors to help us to provide a safer and happier learning environment and this should be followed in every workplace. Bix a) OFSTEAD ; Social Services b) Ofsted's role is to make sure that all childcare providers meet the requirements of the EYFS ( early year’s foundation stage). ofsteads also make sure that the childcare providers are protecting c hildren, help children to be healthy safe and enjoy and achieve, make positive contributions and develop key skills. o promote high quality care, learning and development and to reassure parents. Social Services role is to provide advice and emotional support and to arrange care services to help people, this could be parents and children under pressure. people with physical or learning disabilities and people with mental health problems. Task C to be able to work as a play worker I need to train in First Aid, Child Protection, Food & hygiene, Health & safety, Manual Handling. I will also need to complete my N. V. Q level 2 certificates for the children. nd young people's workforce. once I have completed this I would like to continue to work towards my N. V. Q level 3. once I have completed my level 3 I would like to work towards becoming a play leader within my branch. I would also like to work to becoming a classroom assistant and looking for the correct qualifications to do this. I will need to be level 2 certificates for teacher assistants. there is a wide range of different certificates to choose from and I can also work towards level 3. which I would like to do. nce I have gained these qualifications I can then branch out to work with children that have disabilities. I think that this would be something that I would like to do. Task D The issue raised is: are children safe at nursery? the case that I am going to look at is when a three year old girl was attacked at her nursery by a two year old. the little girl was taken to hospital with a suspected broken eye socket. the police were called to investigate the attack but could not proceeded as the child was below the legal criminal age, which is ten in this country. he adults that were supervising the children six of the eight staff was in a separate room drinking tea and chatting. the staff knew that this child had attacked other children before and had left her unattended. the negative points of view in this case are that if the child were to continue to attack children then why the parents weren’t notified. Also why weren’t the children’s parents giving a warning. if this child continued to miss behave why didn't the nursery staff expel the child? why wasn’t the nursery staff there to oversee the children and make sure that they were playing safely? he other points are that they child is only two, therefore is not aware of their actions and how it could hurt someone. I think that with this case there are several other cases that are similar. I think that people within the childcare service need to be fully qualified to deal with children that have bad tempers and are badly behaved. that staff should be watching the children of a young age at all times. I think that people’s opinions are affected once a negative story has been brought to attention. eople are not going to want to put there children into care at this nursery because this could happe n to their children. the fact that the staff was also not doing their jobs properly will bring a negative vibe to the nursery and parents will not want to leave their children in the nurseries care. I think that people are persuaded by negative stories rather than positive. people will be able to remember the negative things rather than the positive which is why doing everything right is good as it sets a positive example of the place of work.

Pepsi branding and marketing strategies defined in history Essay

In 1893 Caleb Bradham experimented on several soft drink concoctions from his drug store at North Carolina. In 1898 the brand name was first introduced as Brad’s drink but later renamed to Pepsi Cola (Ads & history 2007) after the pepsin and cola nuts used in the recipe. Pepsi was first introduced as a fountain drink. It was about 750 microns wide 6 ounces straight sided bottle with paper labels glued to them and a non-descript crown on top. Price was reported to be costing for only a nickel. Advertisement before was done in signage and if you can read the arrow’s text it says: â€Å"look for the trademark† while the bottom label reads, â€Å"healthful and refreshing† (Davidson & FSU 2004). In 1903 Caleb sold about 7,968 gallons using the line â€Å"exhilarating invigorating, aids digestion†. This also started his franchising activity to independent investors to about 24 states. In 1905 the logo was first changed then changed again in 1906. The slogan was also changed to the â€Å"original pure food drink† which gives a boost to sales of 38,605 gallons. In 1908 the company was the first to shift from horse drawn carts to motor vehicles mode of delivery. In 1909 Barney Oldfield endorsed Pepsi as â€Å"a bully drink†¦ refreshing, invigorating, a fine bracer before the race.† In 1920 the theme was changed to â€Å"drink Pepsi cola, it will satisfy you†. In 1934 Pepsi cola replaced the 6 ounce bottle to 12 ounce bottle at the same price which is still a nickel. The shift was brought about by the high depression which demands for low cost products but high value. The 12 ounce bottle previously priced at ten cents was slashed to five cents which made a hit because it was of same value as the competitive colas of 6 ounce bottles. It was then known as the Pepsi legacy followed by skyrocketed sales giving the company a real good break. In 1939 they pioneered the idea of a comic strip form of advertising in the newspapers introduced and named as Pepsi & Pete promoting the product as â€Å"twice as much for a nickel† which deliberately increased consumer awareness in the process. Pepsi cola was remarkably associated nationwide with two policemen that were patterned after the Keystone Kops and became extremely popular. In 1940 their nationwide advertising campaign theme was changed to: â€Å"Pepsi cola hits the spot, 12 full ounces, that’s a lot twice as much for a nickel too! Pepsi cola is the drink for you.† At the same time, they launched the first jingle in the cola world known as â€Å"Nickel, nickel†. The jingle was recorded in fifty five different languages and produced over one million records played coast to coast on radio. It was well adapted by the consumers and those who have heard the jingle. Their jingles appropriately played to the perception and emotional-psychological responses of the consumers for even fifty years later some still remembered. The logo was also changed to a simpler bolder rounded script letters that is really noticeable. Pepsi cola bottles adapted the embossed 12 ounce bottle designed and had the word Pepsi blown and baked into the side of the bottle while the paper labels were replaced as blown labels also. Pepsi cola began to tap the African American niche market and commenced advertising in a Negro newspaper lead by an all black sales team. They also sponsored a nationwide essay contest hiring African Americans professionals in the process. An advertisement specifically aimed for African Americans was modeled by a black mother holding a six packed Pepsi while the son was reaching out to the bottles. In 1941, the crown was changed to red, white, and blue. This was done to support America’s war effort. They wisely set up a Pepsi canteen in Times Square New York. It served to help families’ record messages for overseas armed service personnel. In 1943 the theme twice as much included â€Å"bigger drink, better taste†. In 1947 one of their ad campaigns profiled prominent African Americans using the title â€Å"Leaders in their field†. Using racism as a selling point, their sales shot up dramatically. In 1949 the theme â€Å"why take less when Pepsi’s best† was added. In 1950 the new logo incorporated the bottle cap look. Advertising was done by promoting Pepsi as an experience rather than a bargain. Slogan was changed to â€Å"more bounce to the ounce†. They relied and invested more with advertising that tripled their sales that year. The jingle was then changed to â€Å"have a Pepsi, the light refreshment†. In 1953 Americans became conscious with weight and health that they changed their slogan to â€Å"the light refreshment†. The formula was also changed with a reduced caloric content. In 1954 the slogan â€Å"refreshing without filling† was incorporated to the light refreshment theme. In 1958 Pepsi was known as the kitchen cola as a result of its bargain branch longtime positioning. This time Pepsi targeted the young fashionable consumers. The slogan was changed to â€Å"be sociable, have a Pepsi†. The bottle was then changed to the swirl designed bottle replacing the old straight sided one. Along with it was the introduction of the ballroom dancing. In 1960 the slogan was changed to â€Å"now it’s Pepsi for those who think young†. It defines youth as a psychological state of mind it maintains its appeal for the post war young generation and to all market segments. Some commercials portrayed people going fishing. In 1962 the logo was changed again with serrated bottle caps along with its Pepsi generation ads. In 1963 12 ounce bottles gave way to16 ounce bottles. Pepsi then introduced the 12 ounce Pepsi cans to the military for transport convenience. Their advertising history’s slogan was introduced as â€Å"come alive, you’re in the Pepsi generation† along with their jingle â€Å"come alive† also. Commercials usually portrayed sports and entertainment concept like motorbikes, amusement park and sand sailing. In 1970 Pepsi introduced the first two liter bottles. They were also the first to respond to consumer’s need for light weight recyclable plastic bottles. In 1973 Pepsi changed its logo again. The slogan was also changed to â€Å"join the Pepsi people, feeling free† which is their very own interpretation of one people but with many personalities. In 1975 Pepsi introduced the Pepsi challenge marketing campaign where the results of the blind tasting test between Pepsi cola and its rival Coca cola was made public through television commercials. Participants picked Pepsi as the cola that taste better. As a result Coca cola changed their formula to taste more like Pepsi. The slogan jingle was then â€Å"you’ve got a lot to live, Pepsi got a lot to give†. On that year   the two liter plastishield bottle was introduced. The theme is to promote to live and to give. In 1978 the 12 packed can were introduced to the market. In 1991 Pepsi introduced the first polyethylene terephthalate (PET) along with the changed of its new logo. In 1993 the slogan was changed to â€Å"be young, have fun† modeled by Shaquille O’Neal. In 2001 Britney Spears run her first Pepsi commercial doing her own version of â€Å"The joy of Pepsi†. In 2003 Pepsi cola has a new theme: â€Å"Pepsi it’s the cola.† It portrays popularity in the cola industry that goes from food to fun. Evaluation For decades Pepsi has defined itself as the slogan wizard that can closely associate with the times and changing lifestyle of the consumers. It has first introduced itself as a health drink which was the very reason why it has garnered a big portion of the cola market pie. As it continued to evolve in the market, it has studied its market well, and has well developed themes and slogans or activities that will create consumer awareness. Marketing strategy has always been the challenge of any external environment and how you select your target market, know the needs of your market and penetrate by spending more on advertisements to create consumer awareness. And how Pepsi has penetrated consumers like the Blacks was by spending on advertisements promoting racism to equality and in return enjoyed skyrocketed sales. Tactics will always change along with the evolution of logos, bottle designs, storyboard and jingles. Jingles and music have a very strong psychological effect on the minds of the consumers. It will always be remembered even if fifty years later. Jingles tune and lyrics stays more in the minds of the consumers longer than plain ads signage, commercials, and slogans. As we have noted Pepsi has been very sensitive with what is happening to its world politically and with the needs of its consumers as portrayed by their continuous changed of slogans and jingles. Pepsi has always been portrayed to be part of the life of their target markets. It was never separated in commercials as plain features of the product but rather as something that consumers can greatly identify with themselves. Marketing was a silent warfare among leading competitors. What Pepsi did was to concentrate on specific untapped niche markets and evolved its theme to be able to maintain consumer database. Pepsi had always been keen to combine on product, price, market, and promotion sometimes as far as demographics and selection which always resulted to a captivated market. Pepsi realized that it should focus and play on product innovation and advertising first to promote the brand and not the reverse. Their strong image was the result of directed marketing mix variables. The slogans were always guided by the concept of people and health as it was presented as a health drink in the first stages of its life. When Pepsi developed its campaign Pepsi generation portraying the product as a trendy drink for the young, it has made other cola products looked stodgy. Branding may offer instant product recognition or sort of identification but it was, for always, a result of effective advertising. Pepsi had successfully made the consumers identified themselves with the product by its series of jingles and slogans with just one unchanged brand name but packed with a lot of commercials and ads networking. One thing for sure Pepsi was able to determine its market changing lifestyle, need, and taste and that the product needs to evolve along with the consumer’s trend. So advertising could well focus on the dominating activity of target market in the life cycle of the product. Perception and emotional responses of the consumers were of very important consideration on Pepsi’s approach in the process of creating consumer’s sense of identification with the product. The main thing that Pepsi had done is to link the product with the consumer and not the consumer linking self with the product. As a result they had a handful of loyal customer base. Summary of Pepsi ads and logos Year 1898: Introduction of Pepsi. Packaging: 750 microns wide, 6 ounces straight sided bottle, paper labels glued to them, non-descript crown on top Cost: nickel Theme: Look for the trademark, healthful and refreshing. Branding: Introduced first as Brad’s drink but was later changed to Pepsi cola. Logo: Thin brand name Pepsi cola. Packaging: 6 pack bottle as shown below. Advertising: form of signage, please see image below: Delivery: horse driven cart Year 1903: start of franchising. Theme: Exhilarating, invigorating, aids digestion. Sales: 7,968 gallons Logo: still the same. Year 1905: Logo was first changed. The point is to make the letters bolder from the old thin ones. This is easier to read even at a distance. Delivery: automobile delivery Year 1909: Barney Oldfield Endorsement: Barney oldfield, a racer, endorsed Pepsi. Theme: A bully drink†¦ refreshing, invigorating, a fine bracer before the race. Advertisements: newspaper ads Year 1920: Theme Theme: Drink Pepsi cola, it will satisfy you Year 1934: Pepsi legacy. Price of product: changed from ten cents to five cents. Packaging: 12 full ounce bottles. Sales: skyrocketed. Year 1939: comic strip Comic strip: Pepsi & Pete Advertising: newspapers Effect of advertising: Pepsi cola was associated with the characters. Theme: Twice as much for a nickel Signage: Target market: Advertising targeting African Americans: Year 1940: Jingle break Theme: â€Å"Pepsi-Cola hits the spot Twelve full ounces, that’s a lot Twice as much for a nickel, too Pepsi-Cola is the drink for you.† Jingle: Nickel, nickel Logo: Packaging: bottles are 12 full ounce with embossed Pepsi word and label. Sponsored: Nationwide essay writing using Blacks Year 1941: American war support Crown: changed to red, white, and blue Make: Year 1943: Theme Theme: Bigger drink, better taste Year 1947: Blacks in ads Theme: Leaders in their field Year 1949: Theme Theme: Why take less when Pepsi’s best Year 1950: bottle cap Slogan: More bounce to the ounce (energetic decade) Logo: bottle cap with desc logo Jingle: have a Pepsi, the light refreshment Year 1953: Theme Slogan: The light refreshment Reason: to answer the weight conscious Americans Year 1954: Theme Slogan added: Refreshing without filling Year 1958: Target Target market: young and fashionable Slogan: Be sociable, have a Pepsi Bottle: swirl design Trend: ballroom dancing Year 1960: slogan Slogan: Now it’s Pepsi for those who think young Reason: Be young think young Commercials: soda fountain, fishing Year 1962: logo Logo: logo was changed Caps: serrated bottle caps Year 1963: bottles volume Bottles: shifted from 12 ounce to 16 ounce then to 12 ounce cans Jingle: Come alive Slogan: Come alive, you’re in the Pepsi generation. Reason: Identifies with the consumers and not by the products attributes Commercials: motorbikes, amusement park, sand sailing Year 1970: bottles Bottles: two liters Year 1973: logo Logo was changed Slogan: Join the Pepsi people, feeling free Reason: One people, many personalities Year 1975: Pepsi challenge Commercials: results of the Pepsi challenge was made public in TV Jingle: You’ve got to live Pepsi got a lot to give Bottle: introduction of two liter plastishield bottles Year 1978: Packaging: introduced the 12 packed cans Year 1991: Packaging: PET Logo: changed Year 1993: theme Slogan: Be young have fun Year 2001: theme Slogan: The joy of Pepsi References Ads & history highlights (2007). Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://www.pepsi.com/help/faqs/faq.php?category=ads_and_history &page=highlights Davidson, M. W. & FSU (2004). The Pepsi generation. Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://micro.magnet.fsu.edu/creatures/pages/pepsi.html

Yoruba warlords essays

Yoruba warlords essays Yoruba Warlords of the 19th Century written by Toyin Falola and G. O. Oguntomisin depicts the view of Yoruba life from a historical perspective. This book mainly focuses on Yoruba citizens going to war, and how it affects people around them. It is split up into two parts. The first part discusses the heroes that came out of warfare, and how they rose to the occasion. The second part which will be the primary focus of this essay discusses the diplomatic nature of warfare, and the consequences which it had on those people affected by war. Yoruba warfare of the Nineteenth Century is a well written book, which presents many aspects to war besides the casualties and heroes; it shows the interests of the entire society from a historical perspective. This perspective truly puts this book on another level from other books which try to depict a book based on a period filled with warfare. The authors accomplish this by successfully narrating the role of the warlord, and depicting the refugees, and their quest for survival. Wars resulted from their personal clashes of ambition. (p. 13). This is one of the main arguments made by the authors in regard to the causes of war. Moreover, they not only focus on the nineteenth century, but as a historical book they show examples of the past, which helps the readers conclude to realize that war was not always the answer. War was seen as a last result between Yoruba sub-groups, and even if they did go to war it was a wrestling match between the leaders (13). Falola and Oguntomisin brilliantly depict the role of the warlord by illustrating them with barbarian like characteristics. This is personified by the warlords uneasiness when there prolonged periods of peace or truce. An interesting fact in this book is how warlords would exaggerate their birth or career in order to separate themselves from the ordinary man. One of the most interesting facet...

Malaysian Rainforests Overview

Malaysian Rainforests Overview Southeast Asian rainforests, such as those that dominate the Malaysian region, are believed to be the oldest and some of the most biologically diverse forests in the world. However, they are now in danger of disappearing due to a number of human activities that threaten the ecosystem. Location The Malaysian rainforest eco-region extends across peninsular Malaysia to the extreme southern tip of Thailand. Characteristics Malaysian rainforests contain several different forest types throughout the region. According to the World Wildlife Fund (WWF), these include lowland dipterocarp forest, hill dipterocarp forest, upper hill dipterocarp forest, oak-laurel forest, montane ericaceous forest, peat swamp forest, mangrove forest, freshwater swamp forest, heath forest, and forests that thrive on limestone and quartz ridges. Historical Extent of Habitat The extent of Malaysias land surface was forested before humans began clearing trees. Current Extent of Habitat Currently, forests cover about 59.5 percent of the total land area. Ecological Significance Malaysian rainforests support a vast diversity of plant and animal life, including approximately 200 mammal species (such as the rare Malayan tiger, Asian elephant, Sumatran rhinoceros, Malayan tapir, gaur, and clouded leopard), over 600 species of birds, and 15,000 plants. Thirty-five percent of these plant species are found nowhere else in the world. Threats The clearing of forest land by humans is the primary threat to the Malaysian rainforest ecosystem and its inhabitants. Lowland forests have been cleared to create rice fields, rubber plantations, oil palm plantations, and orchards. In conjunction with these industries, logging has boomed as well, and the development of human settlements further threatens the forests. Conservation Efforts WWF-Malaysias Forest for Life Programme works to improve forest preservation and management practices throughout the region, paying special attention to the restoration of degraded areas where critical forest corridors are required by wildlife for safe travel throughout their habitats. WWFs Forest Conversion Initiative works with producers, investors, and retailers around the world to ensure that expansion of oil palm plantations does not threaten High Conservation Value Forests. Get Involved Support the World Wildlife Funds efforts in establishing and improving protected areas by signing up as a Direct Debit Donor. Travel to WWFs project sites in Malaysia to help contribute to the local economy with your tourism dollars and exhibit global support of these conservation programs. You will help to prove that protected areas can generate income for the state governments without the need to exploit our natural resources unsustainably, explains WWF. Forest managers and timber products processors can join the Malaysia Forest and Trade Network (MFTN). When buying any wood product, from pencils to furniture to construction materials, be sure to check sources and, ideally, choose only certified sustainable products. Find out how you can help WWFs Heart of Borneo project by contacting: Hana S. HarunCommunications Officer (Malaysia, Heart of Borneo)WWF-Malaysia (Sabah Office)Suite 1-6-W11, 6th Floor, CPS Tower,Centre Point Complex,No.1, Jalan Centre Point,88800 Kota Kinabalu,Sabah, Malaysia.Tel: 6088 262 420Fax: 6088 242 531 Join the Restore and Kinabatangan - Corridor of Life initiatives to reforest the Corridor of Life in the Kinabatangan Floodplain. If your company would like to contribute to reforestation work, please contact the Reforestation Officer: Kertijah Abdul KadirReforestation OfficerWWF-Malaysia (Sabah Office)Suite 1-6-W11, 6th Floor, CPS Tower,Centre Point Complex,No.1, Jalan Centre Point,88800 Kota Kinabalu,Sabah, Malaysia.Tel: 6088 262 420Fax: 6088 248 697

Marketing Plan on owning a Pet Store Research Paper

Marketing Plan on owning a Pet Store - Research Paper Example ference 23 Organizational Overview Name of the Organization Organizational name is referred to as non personal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal in opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store. The pet industry is one of the growing sectors in the US. According to a survey conducted by American Pet Product Association, in 2010-2011 around 62% of the US households own a pet. Mission statement The mission statement of the company would be to present the buyers with a wide choice of top quality of pet merchandise and pet foods at the best price available. For all your pet shopping needs. Geographic location Geographic location is an important factor in setting up a business. ... The product mix is based on the popularity of products. The organization will include product mix ranging from food items, accessories, to pet grooming. The organization would go with different product lines this is because having different product lines reduces the risk in the business. If one of the pet is not getting sold than there are other options available for the organization. Thus it would be beneficial to have a multiple product lines. Description of New Product The pet shop would deal in pets and pets’ foods. Pets would include from breed of dogs, different types of birds, cats and also fishes. The shop would have a retail outlet as well as an online site for its business and the mode of payment would be cash and card. The shop would deal in different breeds of pets. The shop is located in the central area of Arizona in Phoenix as location plays an important role in the success of the business and would help the shop to attract its customers and generate goodwill fo r the company. SWOT Analysis Strength The strength for the organization like ‘Little Pet Shop’ is its wide range of products that it will offer to its prospective customers. The company provides an option of both online shopping of pets along with bricks and mortars way. This enables customers to shop from anywhere they are and accepts all kinds of payments. The company would also provide home delivery of the pets in the respective location of the customers. The company’s strength will also lie in the product line that it is offering. Its product ranges not only pets but also their products which can be anything from the clothing section to styling area. Weakness The company is new and it would take some time for the organization to reach its breakeven point. The company would need